The Revenue Formula
Toni Hohlbein, Bart PadjasekToni talking about the data-driven GTM. Giving everyone access to an MBA in SaaS both in our Show and here in writing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 71 | Subscribers | Read | revenueformula.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why no one cares about CS (w/ Mallory Lee)
Most teams think they’re customer centric, but the numbers say otherwise. They pour money into sales and marketing, then starve the one team responsible for keeping the revenue they already won. CS becomes the forgotten child. Renewals beco...
Three RevOps Truth you'll Hate to Hear
Last week I visited a 45 ppl RevOps team of a +300m ARR company.
For 2026, Don’t do more - Do better (w/ Koen Stam from Personio)
Most teams think the answer to next year’s growth is simple. Add more. More markets, more products, more outbound, more layers. The layer cake approach.
In Excel, Everyone Hits Quota (w/ Scott Domareck)
Most misses in sales aren’t execution problems. They’re baked into the plan before the year even starts.
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Authors
The writers behind this newsletter.
2x Exited CRO and 2x Founder. Super focused on making your GTM smarter and leaner with AI. Dad of 2 boys and ... Podcast Host.
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