Traction Design
Chris GuestScalable Traction By Design For Startups In The Age of AI
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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tractiondesign.substack.comLatest Issues
How To Write A Razor-Sharp Category POV
They've ruthlessly mocked every religion, identity, political party, and just about any controversial topic you can imagine.
So how can it be possible they hold the key to the perfect communication of your enterprise SaaS product? Or Femin...
How Category Designers Unlock Killer Category Names
Are category names works of creative genius? Image Credit
The Zoom started as many of my client discovery calls do.
After the customary introductions of establishing where in the world everyone is dialing in from, and comparing the merits...
Never Mind The Hype Cycle
Ah look…
Image Credit: https://www.vccafe.com/2023/08/16/now-its-official-gartner-claims-generative-ai-has-reached-the-peak-of-hype-cycle/
There it is again: The chart that’s been rolled out more times than Nickelback at a halftime show....
The Greatest Debate In Positioning, Abridged.
Is it really a good idea to create a new category?
Or is Category Design just an exciting fad that actually makes it harder to succeed?
This debate that has long raged among online communities of category designers and positioning experts...
Introducing Lean Category Design
Differentiation Is the Foundation Of Traction.
There’s a good reason I write about differentiation, positioning, and category design so much.
If you accomplish only one thing in your quest for traction,
it should be establishing abs...
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Authors
The writers behind this newsletter.
3X Startup CMO, proud marketer, storyteller, and inventor. Actively working in AI (Not just talking about it)
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