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Traction Design

Chris Guest

Scalable Traction By Design For Startups In The Age of AI

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues18SubscribersRead tractiondesign.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Greatest Debate In Positioning, Abridged.

Is it really a good idea to create a new category?

11 days ago
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Introducing Lean Category Design

## Differentiation Is the Foundation Of Traction.

a month ago
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For Product Traction, Start Here

Behold this magical money-dispensing machine!

3 months ago
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How to Reduce Uncertainty in Product and Startup Traction

This article first appeared as a guest post for The Uncertainty Project, A community-led library of decision-making models, techniques, and playbooks for deciding how to decide. Each week, writers for The Uncertainty Project explore models ...

3 months ago
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Authors

The writers behind this newsletter.

  • Chris Guest

    Founder at The Traction Design Co. | Former CMO at Bryte, Topology, AKQA (Audi, McLaren, Ferrari). Focussed on investible traction for startups

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