Unraveling the mystery of personal taste.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 113 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
gumshoe.substack.comLatest Issues
What 8 cool people are wearing on repeat this summer
Plus some things I obsessed over last month
Since I am still away from home and living out of a tote bag of mostly gym shorts and T-shirts, I asked eight cool people about the outfits and items they have been wearing on repeat lately. I ha...
How shopping The RealReal has honed my personal style
This letter is brought to you by — my favorite place to shop for clothes on planet Earth.
A few years ago I published an essay about algorithmic airbrushing — my term for how algorithms flatten personal style, rewarding whatever’s...
Everything I made my sister buy this month
Last week, I chronicled the preliminary steps of my dream assignment: sprucing up my youngest sister Tully’s long-neglected wardrobe. After purging two giant garbage bags’ worth of clothes from her closet and making a wishlist of holes that...
I'm giving my sister a wardrobe makeover
Over the last few years, my youngest sister Tully’s life has changed quite a bit. She got married, moved from Massachusetts to New York to Rhode Island, had a baby, had another baby, traded corporate finance for the full-time management of...
Wedding guest style... let's discuss
I won’t attend a single wedding in 2026. This statement shocks me given that not long ago I attended 13 in just one year — enough that Austin made a spreadsheet to track whether we’d bought the gifts, booked the hotels, and figured out tran...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Gumshoe.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Gumshoe ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.1k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #36 | |
| #26 |
Authors
The writers behind this newsletter.
Style writer obsessed with outfit repeating, natural fibers, and the far corners of Etsy
Frequently Asked Questions
How can I access the email archive for Gumshoe?
You can find recent issues that have been published by Gumshoe on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Gumshoe have?
To see how many people subscribe to Gumshoe, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Gumshoe?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Gumshoe as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Gumshoe?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Gumshoe using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Gumshoe?
Scroll up to where it says Related Newsletters to see other publications like Gumshoe. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Gumshoe?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.