Shop Rat by Emilia Petrarca
Emilia Petrarca, Hannah La Follette Ryan, Ila KumarOne fashion writer's attempt to get offline, go outside, and engage with style in real life.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 257 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
emiliapetrarca.substack.comLatest Issues
All I See Is Vintage Prada
Where to get looks similar to those on the NYFW runways.
Reactions to last week’s letter are still rolling in. Another favorite: When I argued that there are lots of ways to make money these days, someone responded, “Yeah, feet pics!”
Is the “Best J.Crew Sweater Ever” Back?
And more notes from Fashion Week.
Whew! What a week. Thank you for being so supportive in response to my last post. I feel nervous and excited. My favorite take was: “You’re a genius but also an idiot.” Put that on my tombstone.
I’m Making Some Changes
This month marks Shop Rat's three-year anniversary. Substack has changed a lot since I joined, and I’ve decided it’s time for me to make some changes too.
Starting today:
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I will no longer accept offers for free products.
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I will...
Venice Observed (Through Its Laundry)
Below is photographer Hannah La Follette Ryan’s final summer dispatch. This time, from the streets of Venice. Enjoy! — Emilia
Like many fanatical photographers, I take photos in my dreams. Most of my mornings begin bleary-eye...
What Do Young People Want In a Fashion Magazine?
The September issues are here! But who are they for? And does anyone actually want to read them? Inspired by the launch of WYouth, a new youth-focused offshoot of W magazine that will release its first issue later this month, writer Ila Kum...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Shop Rat by Emilia Petrarca.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Shop Rat by Emilia Petrarca ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3.8k | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #44 | |
| #53 |
Authors
The writers behind this newsletter.
Emilia Petrarca is a native New Yorker covering fashion and culture. Before going freelance, she held the role of Senior Fashion Writer at NYMag's the Cut Her writing can now also be found in The New Yorker, NYTimes, WSJ, and more.
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