Shop Rat by Emilia Petrarca
Emilia Petrarca, The RealReal, Hannah La Follette RyanOne fashion writer's attempt to get offline, go outside, and engage with style in real life.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 248 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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emiliapetrarca.substack.comLatest Issues
Rat Diet No. 35
Hello! You may have noticed that I published less frequently last month. That’s only because I get the sense that you’re reading emails less frequently, and good for you! I hope you’re off somewhere not thinking about Substack at all…
Tom...
Shopping the Farmers' Market
Last Wednesday, I was scheduled to visit the Union Square Greenmarket, the biggest farmers’ market in New York City, which is celebrating its 50th anniversary this year, with chef Flynn McGarry of Cove.
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The forecast did not...
We're Really Doing This Again, Huh?
A wedge sneakers jump scare.
🐀 Most newsletters, including this one, will now feature a links roundup at the bottom! 🐀
Rat Diet No. 34
Everything I wore, read, and saw in June.
I think we’ve reached the point in summer when we can agree to call it quits. As I type this, I hear a small crowd at the pizza place on the corner reacting to a World Cup game in the middle of the...
"People Want Vintage For the Wrong Reasons These Days"
I have no data or personal experience to back this up, but I’m going to assume that high on the list of a bride’s biggest fears—maybe even above being jilted at the altar—is wearing the same wedding dress as someone else.
As weddings have...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Shop Rat by Emilia Petrarca.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Shop Rat by Emilia Petrarca ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3.8k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #61 | |
| #49 |
Authors
The writers behind this newsletter.
Emilia Petrarca is a native New Yorker covering fashion and culture. Before going freelance, she held the role of Senior Fashion Writer at NYMag's the Cut Her writing can now also be found in The New Yorker, NYTimes, WSJ, and more.
Your favorite fashion resource’s favorite fashion resource.
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