
One fashion writer's attempt to get offline, go outside, and engage with style in real life.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 236 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||

Dear Readers,
I’m hosting another summit!
The previous one went so well that I’ve decided to do it again. This time, on a completely different subject: SPORTS!!!
Graphic by Kimberly Bager. Illustration by Claudia Lo Curcio and inspired...
Everything I wore, bought, bookmarked, and read in May.
May was a big month!
My relationship with The RealReal has lasted longer than most in my life. Our romance began in 2015, when I was 22 and a young professional interested in buying a pair of studded designer pants for...
How I'm decorating my new space.
This time, I started with a couch.
In March, the Metropolitan Opera hosted the theatrical equivalent of the Super Bowl: a series of performances of Wagner’s Tristan and Isolde, each running for five hours with two 30-minute intermissions.
The New York Times declared it the...
Subscribers, engagement, traffic and sponsorship for Shop Rat by Emilia Petrarca.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
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Where Shop Rat by Emilia Petrarca ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3.8k | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
| #42 | |
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The writers behind this newsletter.
Emilia Petrarca is a native New Yorker covering fashion and culture. Before going freelance, she held the role of Senior Fashion Writer at NYMag's the Cut Her writing can now also be found in The New Yorker, NYTimes, WSJ, and more.
co-founder of Good Thing Going Productions, interested in: literary hoaxes, bedroom aesthetics, cloven-hoofed animals, accessories with a past, alternative Hollywood histories and more… Have a chronic license 2 ill\ud83d\udc89\ud83d\udc98
Your favorite fashion resource’s favorite fashion resource.
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