Shop Rat by Emilia Petrarca
Emilia Petrarca, Hannah La Follette Ryan, Ila Kumar, Matt ChoiOne fashion writer's attempt to get offline, go outside, and engage with style in real life.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 269 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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emiliapetrarca.substack.comLatest Issues
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Before I started following Talia Mayden, I swore I’d never use Facebook Marketplace.
Not because I was politically against it, although we all should be, or because I’m a snob, even though I am. I was just worried I was too addicted to ot...
Apartment ASMR
Things around my home that feel nice.
One of the first things I did when I moved into my new apartment was hire a handyman to replace all the light switches. They’d been subjected to the “landlord special,” meaning they were covered in a t...
The Strategist Knows Your Secrets
Shopping news:
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The Dôen New York warehouse sale started yesterday at 148 Lafayette Street and runs through October 25.
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The Charlotte Chesnais online archive sale started today.
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Tangerine’s 5-year anniversary block party was m...
The Best $35 I Ever Spent
I got domestic partnered.
In May, Matt and I officially became domestic partners.
Let Yourself Be Shop Dommed
The power dynamics of a [magic] store. Plus, links.
A few months ago, I toured a department store's private VIP area, and the manager told us all the ways they’ve gone above and beyond for their top clients. They once sent a PIZZA on a PLA...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Shop Rat by Emilia Petrarca.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Shop Rat by Emilia Petrarca ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3.8k | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
| #44 | |
| #52 |
Authors
The writers behind this newsletter.
Emilia Petrarca is a native New Yorker covering fashion and culture. Before going freelance, she held the role of Senior Fashion Writer at NYMag's the Cut. Her writing can now also be found in The New Yorker, NYTimes, WSJ, and more.
Street-life junkie. Current public servant, former consultant, reformed advertiser.
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