Shop Rat by Emilia Petrarca
Emilia Petrarca, Hannah La Follette Ryan, Ila KumarOne fashion writer's attempt to get offline, go outside, and engage with style in real life.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 263 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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emiliapetrarca.substack.comLatest Issues
What Makes a Good Shopping Street?
Last week, I co-hosted a Fifth Avenue walking tour with my friend Matt Choi, an urban planner and author of the newsletter Street Stack. The goal was to point out the various, sometimes invisible, ways shopping and urban planning go hand in...
Two New Vintage Stores, Six Pop-Ups, and a Madison Ave Makeover
Where to shop this weekend.
On Wednesday, I walked around Manhattan for hours with those arch support inserts in my sneakers, and now my feet hurt. I can’t tell whether they’re doing more damage or actually working… But I’m starting to thi...
Rat Diet No. 38
Everything I wore, read, and bought in September.
It rained all weekend, so I stayed inside and read a really sad book: Switzy by Emma Cline. I couldn’t finish her other novels (The Girls, The Guest), but this one has a hypnotic rhythm. To...
Are Tabis the Best Shoes for Bunions?
Over the summer, I was bunion-shamed by someone I thought was my friend. “Emilia!” This person shrieked, pointing at my bare feet. “Bunions!”
It was my worst foot fear realized, but also a relief to have someone finally blurt out the trut...
A Shop Rat Subscriber Poll
Hi! It’s been a while since I did one of these, and I thought now would be a good time to take the temperature on the ol’ Substack, given the editorial changes I’m making and the fact that there are more of you now. Phew!
Below is a brief...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Shop Rat by Emilia Petrarca.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Shop Rat by Emilia Petrarca ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3.8k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #43 | |
| #52 |
Authors
The writers behind this newsletter.
Emilia Petrarca is a native New Yorker covering fashion and culture. Before going freelance, she held the role of Senior Fashion Writer at NYMag's the Cut. Her writing can now also be found in The New Yorker, NYTimes, WSJ, and more.
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