Sam's Marketing Meditations
Sam KuehnleA weekly reflection on marketing observations, ideas, and lessons written to a young marketer (myself).
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 129 | Founded | 3 years ago | Last Issue | 13 days ago |
| Active | |||||
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samkuehnle.comLatest Issues
We have an ad spending problem
Last week I was talking to a new client who needed to 3x their meetings booked from Q3 in order to hit their new Q4 goal for a specific segment.
When letting me know about this Q4 goal, the first thing they asked me was, “please come up wi...
“No duh”
Changing it up this week + have a short one for you, but for good reason:
What I’m about to share has made me 10x more productive, but is FAR from anything new or something I came up with. It was mostly one of those “no duh/facepalm” momen...
Every CRM I saw has the same problem
The thing I loved most about my agency days at Refine Labs was the sheer volume of data I was able to see across our clients + being able to use that to spot trends, patterns, opportunities, + generally unsolved issues.
Now that I’m back f...
LinkedIn CPMs are up 200%
LinkedIn CPMs are up 200% over the past 2 years.
You may have thought you were going crazy + that despite scaling your ad spend on LinkedIn because “it’s working,” performance was staying relatively flat…well, this may be a big reason why....
The 2 best moats in B2B
You all may have noticed last week that there’s a new sponsor for the newsletter (Primer). As I’ve gone out on my own now, I’m being incredibly mindful of what brands I partner with (whether as a sponsor or one I write content about).
When...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Goes deep on all things demand generation, revenue growth, working with execs, and everything in between. VP of Marketing at Loxo. Join the movement by reading my weekly newsletter, Sam's Marketing Meditations: https://samkuehnle.substack.com/
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