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Sam's Marketing Meditations

Sam Kuehnle

A weekly reflection on marketing observations, ideas, and lessons written to a young marketer (myself).

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues115Founded2 years agoLast Issue6 days ago
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samkuehnle.com
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Latest Issues

I was stuck, so I went for a walk

I was stuck.

I was sitting at my desk, staring at the screen of my laptop, waiting for a moment of insight to hit me. Waiting to uncover what would help me get our marketing out of a plateau we’d been in for a few months.

A minute passed....

6 days ago
2

Beware the s(AI)cophant

sycophant

noun
sy·​co·​phant

A sycophant is a servile, self-seeking flatterer who acts insincerely towards those in power in order to gain a personal advantage. Often called "yes-men," "toadies," or "brown-nosers," sycophants prior...

13 days ago
5

The negative touchpoint

Things commonly seen/heard in the B2B space

AEs sending their 7th email in a 2 week span:
“Hi Sam - Me again 🙃 Apologies for the professional persistence. Here’s a link to my calendar to grab time for us to talk.”

Marketers on emai...

20 days ago
8
5

2 experiments in 2 weeks

The past few weeks I’ve been spending time “in the weeds” of demand gen + getting some experiments in play to see what we should push harder into as the second half of 2026 is (somehow) nearly upon us.

I always forget how much I love + gee...

a month ago
6

Demand creation vs. brand awareness

You can spend your way to brand awareness, but not demand creation.

A few years ago, I remember that every time I went to YouTube, I saw an ad for Monday.com. Literally every. single. time.

Their “saturation strategy” worked incredibly we...

a month ago
10

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  • Sam Kuehnle

    Goes deep on all things demand generation, revenue growth, working with execs, and everything in between. VP of Marketing at Loxo. Join the movement by reading my weekly newsletter, Sam's Marketing Meditations: https://samkuehnle.substack.com/

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