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Sam's Marketing Meditations

Sam Kuehnle

A weekly reflection on marketing observations, ideas, and lessons written to a young marketer (myself).

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues109Founded2 years agoLast Issue11 days ago
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Latest Issues

It's not for everyone

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disa...

11 days ago
2

Borrowed thinking

When I started my first marketing role, I had two 2-inch binders that contained just about every printable PDF I could get my hands on from Hubspot, Seth Godin, the Content Marketing Institute, Rand Fishkin’s content for Moz, and various ot...

18 days ago
8
2

The unsexiest growth lever

This year I’ve been staring at a ~~daunting~~ ambitious growth goal for us at Loxo. It isn’t unrealistic by any means, but it’s also not a number that we’ll be able to just stumble into. And while I’m a demand gen marketer at heart, I recog...

25 days ago
10
2

Nobody built it, so I did

Some of you may have heard me tell this story already, but a few years into my career, I was sitting in a quarterly business review and watched something I never forgot.

Sales leadership stood up first + said they missed their revenue targ...

a month ago
13
7

The 2026 10x moat

I had a call this past week with a former client from my Refine Labs days. They reached out to gut check something they noticed to see if it was a them thing or a larger trend across the industry.

They’ve been seeing a dip in their site tr...

a month ago
10
3

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  • Sam Kuehnle

    Goes deep on all things demand generation, revenue growth, working with execs, and everything in between. VP of Marketing at Loxo. Join the movement by reading my weekly newsletter, Sam's Marketing Meditations: https://samkuehnle.substack.com/

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