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Sam's Marketing Meditations

Sam Kuehnle

A weekly reflection on marketing observations, ideas, and lessons written to a young marketer (myself).

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues118Founded2 years agoLast Issue9 days ago
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Latest Issues

Claude Hopkins' 1.46% CTR principle

Over the past month I’ve been going down a copywriting + offers rabbithole. More specifically, the rabbithole around the timeless principles of doing this well, NOT some clickbaity form of “HoW tO cOpYwRiTe N gEt LeAdZ iN 2026” from someone...

9 days ago
3

Burnout, HRV, + why averages don't work

My HRV (heart rate variability) was nosediving from January to June. For those of you who don’t spend their free time geeking out on health research + data tracking, HRV is effectively a measure of your autonomic nervous system’s balance (A...

16 days ago
3
1

The 3 Us: Users, Usage, + Uses

Hey friends - it’s Sam + welcome back for your regular Saturday edition of Marketing Meditations where I dig into a marketing observation, idea, or lesson I encountered recently.

Today is a special edition as it’s the first official “guest...

23 days ago
8
1

I was stuck, so I went for a walk

I was stuck.

I was sitting at my desk, staring at the screen of my laptop, waiting for a moment of insight to hit me. Waiting to uncover what would help me get our marketing out of a plateau we’d been in for a few months.

A minute passed....

a month ago
2

Beware the s(AI)cophant

sycophant

noun
sy·​co·​phant

A sycophant is a servile, self-seeking flatterer who acts insincerely towards those in power in order to gain a personal advantage. Often called "yes-men," "toadies," or "brown-nosers," sycophants prior...

a month ago
5

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  • Sam Kuehnle

    Goes deep on all things demand generation, revenue growth, working with execs, and everything in between. VP of Marketing at Loxo. Join the movement by reading my weekly newsletter, Sam's Marketing Meditations: https://samkuehnle.substack.com/

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