Sam's Marketing Meditations
Sam KuehnleA weekly reflection on marketing observations, ideas, and lessons written to a young marketer (myself).
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 124 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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samkuehnle.comLatest Issues
(Pt 2) 4 mental models to position any brand, in any category
Hellooooooo friends! Officially back after my mini-break as I took a week off between wrapping up at Loxo and sharing the news that I’m betting on myself as a fractional demand gen operator + pushing harder on Affect.
I’m just about at cap...
Yesterday was my last day at Loxo
Yesterday was my last day at Loxo.
Feels weird to write that out after spending the last 3.5+ years there. In some ways, it feels like just yesterday that I joined the team to build out the marketing program. In other ways, it feels like 3...
4 mental models to position any brand, in any category
I’ve been thinking a good bit lately about 2 different spectrums I’ve experienced over my career:
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How to market a “nice” to have vs a “need” to have
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How to market a known brand vs an unknown brand
Intersection of nice/need t...
The person nobody listens to
Early in my career I noticed something interesting as I’d sit in on large departmental meetings.
95% of the meeting was filled with talking from individuals who didn’t seem to have any real point to make, but felt the need to speak frequen...
Marinate > iterate
Last week I wrote about some learnings I picked up from David Ogilvy’s Confessions of an Advertising Man + put a post up on LinkedIn specifically about his “parade vs. standing army” quote:
Well, let’s just say this one clearly resonated...
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Goes deep on all things demand generation, revenue growth, working with execs, and everything in between. VP of Marketing at Loxo. Join the movement by reading my weekly newsletter, Sam's Marketing Meditations: https://samkuehnle.substack.com/
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