Sam's Marketing Meditations
Sam KuehnleA weekly reflection on marketing observations, ideas, and lessons written to a young marketer (myself).
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 112 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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2 experiments in 2 weeks
The past few weeks I’ve been spending time “in the weeds” of demand gen + getting some experiments in play to see what we should push harder into as the second half of 2026 is (somehow) nearly upon us.
I always forget how much I love + gee...
Demand creation vs. brand awareness
You can spend your way to brand awareness, but not demand creation.
A few years ago, I remember that every time I went to YouTube, I saw an ad for Monday.com. Literally every. single. time.
Their “saturation strategy” worked incredibly we...
Common sense > attribution
A few years ago, we went all in with our dual-motion go-to-market (GTM) offer. We had a great sales-led GTM engine already in place + completely changed the industry by offering the first forever free recruiting ATS/CRM with our product-led...
It's not for everyone
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disa...
Borrowed thinking
When I started my first marketing role, I had two 2-inch binders that contained just about every printable PDF I could get my hands on from Hubspot, Seth Godin, the Content Marketing Institute, Rand Fishkin’s content for Moz, and various ot...
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Authors
The writers behind this newsletter.
Goes deep on all things demand generation, revenue growth, working with execs, and everything in between. VP of Marketing at Loxo. Join the movement by reading my weekly newsletter, Sam's Marketing Meditations: https://samkuehnle.substack.com/
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