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The Good Football

Heloisa de Souza, Hayley Davinson

A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues37SubscribersRead thegoodfootball.com

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Contact Information
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Good Stuff - Vol VI

Hi everyone,

12 days ago
4
0

What happened to Marcus Rashford?

The Good Football is a reader-supported publication. To receive new posts and support my work, consider becoming a subscriber!

24 days ago
8
1

Love your club, but despair sometimes about football?

I’m happy to tell you that the first guest post on The Good Football is by Hayley Davinson, a talented copywriter who shares my love for the good kind of football. The first time we met here in Barcelona, what was supposed to be a professio...

a month ago
4
3

Ditch the purpose-driven branding

Today, my dear subscribers, you’re in for a treat. I’ve been sitting on a specific frustration for a while, and if past experience has taught me anything, this space—and this community—is the perfect place to unpack it and hopefully turn it...

a month ago
10
4

Authors

The writers behind this newsletter.

  • Heloisa de Souza

    I like football, branding, communication and social impact. And Ted Lasso - the show and the man. I help brands that want to generate a positive impact in and through football - and communicate it well.

  • Hayley Davinson
  • Frequently Asked Questions

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