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The Good Football

Heloisa de Souza

A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues61Founded3 years agoLast Issuea month ago
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thegoodfootball.com
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Latest Issues

Spotted: The Good Football at the World Cup — Vol II

Previously on The Good Football
Spotted: The Good Football at the World Cup — Vol I
Bad World Cup, good football?

Great news: we’ve reached our Kickstarter goal for the Berlin Indie Football Festival, yay! If...

a month ago
7

Spotted: The Good Football at the World Cup — Vol I

Previously on The Good Football
Bad World Cup, good football?
Human Things

As promised, here's the first official Spotted: everything I found while looking for the good football in the World Cup this week.

Su...

2 months ago
4

Bad World Cup, good football?

Previously on The Good Football
Human Things
The Good Stuff - Vol VII

The World Cup is here! And it’s the exact mess we were expecting it to be so far.

In talking to friends, scrolling through feeds, and read...

2 months ago
12
5

Human Things

Previously on The Good Football
January & February Favourites
The Good Stuff - Vol VII

“Es que te veo volviendo a ser tú misma”

These were more or less the words (loosely translated to “I see you coming back...

2 months ago
8
2

January & February Favourites

Previously on The Good Football
The Good Stuff - Vol VII
November Favourites

Pardon my absence, I was home. And then I was homesick — at home. Things can get very confusing inside the head and heart of an immi...

5 months ago
7
4

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  • Heloisa de Souza

    I like football, branding, comms, and social impact. And Ted Lasso - the show and the man. I work with brands looking to drive positive change through football, and help them tell that story with clarity and purpose.

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