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The Good Football

Heloisa de Souza

A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues21SubscribersRead heloisadesouza.substack.com

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Contact Information
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Real Betis: boosting planet health and brand value through sustainability

The Good Football is a reader-supported publication. Subscribe to receive bi-weekly new content about the intersection of football, impact, and branding straight into your inbox.

23 days ago
4
0

📣​ An announcement

Hi everyone,

a month ago
1
2

Who to watch in 2024

Hey there, and a warm welcome to all the new subscribers!

a month ago
6
0

The Good Football Trend Report 2024

What are the main ways we will see football driving social and environmental impact in 2024?

2 months ago
11
0

Authors

The writers behind this newsletter.

  • Heloisa de Souza

    I like football, branding, communication and social impact. And Ted Lasso - the show and the man. more

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