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The Good Football

Heloisa de Souza

A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues56Founded3 years agoLast Issue5 months ago
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thegoodfootball.com
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Latest Issues

The Good Stuff - Vol VII


Previously on The Good Football
November Favourites
When Football Does More: What we learned from Premier League Foundations

I hope this email finds you unsure about what day of the week it is, with ful...

5 months ago
10
1

November favourites

🫥​ Better late than never I guess?

It’s almost the end of December, and here she is, bringing last month’s favourites list.

5 months ago
5
Paid

When Football Does More: What we learned from Premier League Foundations

Previously on The Good Football
October Favourites
The Science of Liking Footballers

Hi all,

It’s me again. If you just got here, two posts in a week is not a normal pace for us, by the way. Things...

6 months ago
7

October Favourites

A shorter list for shorter days 🥲​

Previously on The Good Football

6 months ago
2
Paid

The Science of Liking Footballers

Previously on The Good Football
September Favourites
Throwback Tracks

Hello and happy Friday!

I recently had the chance to watch Marcus Rashford play (and score!) with my own eyes at the Montjuïc Olympic Sta...

7 months ago
59
18

Key Facts

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Authors

The writers behind this newsletter.

  • Heloisa de Souza

    I like football, branding, comms, and social impact. And Ted Lasso - the show and the man. I work with brands looking to drive positive change through football, and help them tell that story with clarity and purpose.

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