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READY Read by Lucy Mills

Lucy Mills

Inside the global sports ecosystem with Lucy Mills: For the curious builders and change-makers exploring and leading the next era of sport.

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Substack
PricingOnly free issuesPublishesMonthly
Issues37Founded4 years agoLast Issue4 days ago
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Latest Issues

READY Read: Got an idea for sport? Start here

Hello, how is it Friday again?!

In last week’s newsletter I asked two questions:

  • If you’re building technology for sport, what have you learnt?

  • If you’re working inside sport, what actually makes you pay attention to something ne...

4 days ago
2

READY Read: There is a lot being built for sport. But who will use it?

This week I saw a LinkedIn post from a prominent investor calling out the saturation of sports tech solutions and questioning what the actual end game with them all was (and suggesting that most were likely to fail…)

I received a note from...

11 days ago
3

READY Read: What could women’s sport become?

Hello!

The future is not something we predict. It is something we create.
It is a verb, not a noun. It is a creative process, not a destination.
What if we stopped asking what women’s sport will become – and started asking what it cou...

18 days ago
6
1

Your invitation to Barcelona

Happy Friday!

Here is your personal invitation to the first READY Executive Experience at the end of October.

I want to show you the Barcelona I know and love.

It is a global sporting and innovation capital, home to some of the world’...

25 days ago

READY Read: Turning World Cup Attention into Club Attendance

Who else is wondering what to do with themselves now that the FIFA Men’s World Cup is over?! ⚽

Thankfully, we don’t have too long to wait for the next biggie: the FIFA Women’s World Cup in 2027.

With just under one year to go, the countdo...

2 months ago
7

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  • Lucy Mills

    Inside the global sports ecosystem with Lucy Mills: For the curious builders and change-makers exploring and leading the next era of sport. Drawing on 20 years in sport, including FC Barcelona and FIFA. Founder of Ready Sport Global.

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