Hipster Data Lab
timo dechau \ud83d\udd79\ud83d\udee0A weekly newsletter about mostly growth analytics, also attribution and marketing data engineering, will not avoid AI, sometimes present thoughts, but try to come up with operational posts as often as possible.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 4 years ago | Last Issue | 14 days ago |
| Active | |||||
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hipsterdatastack.substack.comLatest Issues
Why I left product analytics: it's not dead but sleeping
Talking to other people helps; it really does sometimes. I switched from product analytics to marketing analytics without ever really thinking about it. It was more that I saw an opportunity and that’s it. No big thinking, no big strategy s...
Marketing as an Investment Model
When you pick a niche topic and start digging, it usually becomes a much bigger system much faster than expected.
Last year, Barbara and I decided to go all in on marketing measurement. Not that we have not done it before. Both of us have...
An introduction to Signal Engineering
The following post is the kind I was looking for when I started researching the topic about 12 months ago.
I read about Signal engineering at the usual place - LinkedIn - quite a while ago. And it triggered the marketing snake oil radar qu...
The Wave
In January I decided I won’t build a commercial product.
Building is not the problem anymore. With what’s available now you can spin up something functional over a weekend. I did it four times in the last few months. Four tools I actually...
The easiest tracking setup in the world
About a year and a half ago, I had a LinkedIn post go viral. It was my second viral post and still holds the record for most views and engagement in my LinkedIn history. What kind of post was it? A meme.
I stopped doing meme posts after th...
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Data & Product \ud83d\udd79\ud83e\uddd9\ud83c\udffb♂️ - Product performance analyst, Event Data Model designer, and Content creator about efficient metrics and event data setups. - thoughts -> substack.com/@timodechau
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