Beyond the Mean - A newsletter by Juliana Jackson
Juliana JacksonA newsletter for marketers, analysts, and decision-makers who want to go beyond surface-level data. Practical insights, contrarian takes, and no BS.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 4 |
| Subscribers | Read | julianajackson.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Most AI-Generated Content Sounds the Same Because People Don’t Understand How AI Works
Most people use AI without understanding how it actually works, which is why so much AI-generated content sounds like this: " In the ever-changing competitive landscape..." "It's about... but not about..." "Big statement, and then super bas...
The Hidden Flaws in How We Evaluate Digital Experiences
## On my mind this week
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend
This week, I’m explaining why CLV is still misunderstood, how CAC and ROAS affect it, and why most marketers misunderstand media allocation.
Coming soon
This is Juliana's Substack.
Similar Newsletters
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Authors
The writers behind this newsletter.
After working in digital marketing & tech for more than 14 years, I have a lot of opinions. PS: My digital footprint is a blend of professional insights and personal flair—memes included.
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