Hone: Hormone-Safe Apparel
Toni ToomeyFounder updates on Hone's journey to create the first premium natural-fiber postpartum brand, supporting mothers with hormone-safe, stylish clothing.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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wearhone.substack.comLatest Issues
Hone - Sept ‘26 Update
Hi everyone!
This month’s update is a little different. Some of you have already heard parts of this through my recent posts. Thank you to everyone who has shared those posts, engaged, offered advice, or made introductions. I really apprec...
Hone - August '26 Update
Hi everyone! Toni here, founder of Hone.
This month’s update is a little more personal. Lana is still in Italy waiting for repair, and a change in my own work is affecting how I move Hone forward.
🏗 Production
The first 200 Lana dresses...
Hone - July '26 Update
Hi everyone! Toni here, founder of Hone.
June was a quieter month externally, but an important one operationally.
✨ Major Milestones
Lana is back in Italy. The first run has officially landed back with our Italian factory for the collar...
Hone - June '26 Update
Hi everyone! Toni here, founder of Hone. I wanted to start by sharing that I’m in the running for Super Mom! This raises money for Children’s Miracle Network Hospitals. If you’d like to support me, you can cast your vote here.
✨ Major Mil...
Hone - May '26 Update
Hi everyone! Toni here, founder of Hone.
✨ Major Milestones
Launching the Hone Collective — A small group of women with shared equity who shape our product, imagery, and message. Four open roles below.
10th House Fashion Cohort begi...
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The writers behind this newsletter.
Entrepreneur, operator, community-builder, podcast host, and mom building for moms.
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