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I'd Buy It.

Aubrie Pagano

All things culture and consumer from a female operator-turned-VC who was once a Lit major.

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Latest Issues

Ed. 15 Whisper Networks

We talk a lot about Whisper Networks at Alpaca VC - how do you form them? How do you cultivate them? How do you mine them?

First, what is a Whisper Network? It is an informal, private connected group of individuals who pass along ideas, ca...

a month ago

Ed. 14: I'm Back (back in the Aubrie grooove)

It’s been a minute since I wrote here, like actually wrote in my own unadulterated voice. I am so sick of putting my words into AI and it creating this terrible word soup that, on the one hand, is more coherent than the word vomit I fed it,...

4 months ago
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4

The White Paper That Broke Me (And Why That’s The Point)

I’m sitting here staring at a 40-page document that Josh and I just finished, and I can’t shake the feeling that we’ve either written something profoundly important or completely unhinged. Maybe both.

What started as a “short white paper”...

a year ago
6

Ed. 13 Help Me Not Sound Crazy About the Future

I've been underground for months. Not literally, though that might have been easier than what my analyst Josh and I have been doing: wrestling with what happens when AGI transforms everything we know about work, meaning, and human agency....

a year ago
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11

Ed. 12: The Aquarius Economy

If you haven’t noticed, I have been exploring the phrase “Aquarius Economy” lately, which is my growing thesis on the second order effects of AI: a world marked by transformation, human agency, and connectedness. We are throwing coups, y’al...

a year ago
8
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  • Aubrie Pagano

    Applying deep thinking and intuition as a GP at Alpaca VC. Former co-founder of mass customization brand, Bow & Drape. Writing about what I observe as an operator, investor and New Yorker.

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