In case you missed it
Domenico LoperfidoThe easiest way to keep posted on all the advertising and marketing picks of the week you can't miss.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 101 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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domenicoloperfido.substack.comLatest Issues
AI is coming for Every Wall
Hi friends,
I spent a couple of days in London last week and, semifinal experience aside, found myself looking at billboards as if I were on some kind of organised safari.
My conclusion: AI brands are coming for every available wall in...
MTV on a Red Curtain
Hi friends,
What are the odds? Two campaigns in the same week, with an almost identical setting. A red curtain in the background and a performance that somehow captures the whole essence of the commercial.
The first is a hyper-nostalgic t...
Whatever the Occasion
Hi friends,
After the Cannes overload of case studies, award winners, and campaign breakdowns, things are finally getting back to normal. Or at least as normal as advertising ever gets.
Whatever the occasion, this week's campaigns all fou...
Is Cannes still about the Lions?
Hi friends,
I’ve just got back from Cannes, where two days somehow felt like two weeks with everything that happened. I hadn’t been in years, and even though the Croisette has completely changed, it gave me the exact same feeling I had t...
Green and Red
Hi friends,
Tomorrow kicks off the biggest week of the year for the advertising world. After 8 years, I’m heading back to Cannes. I was convinced it had been way less than that, which feels mildly concerning. Very excited to be back on the...
Key Facts
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I decided to start this newsletter after more than 10 years of working in the marketing and advertising industry. I figured it would be pleasing to share the best picks of every week with the world
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