
Let's be real: the trading space is packed with hype and clickbait content that makes it nearly impossible to find what actually matters. Through this newsletter (and our accompanying video series), we're taking the long road to understanding trading.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 128 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||

Welcome to The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere.
If you go back and read the backstory of legendary traders, you will notice something. A lot of the bigge...
Welcome to the Midweek edition of The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere.
What if buying a stock and buying a player at the IPL auction worked in surprising...
Hello and welcome to the Weekly Market Metrics. I’m Sandeep Rao, and we’re in Week 32 of 2026.
There’s that old phrase, “no rest for the wicked.” And lately I feel like we traders and active investors are the devils it’s talking abo...
Welcome to The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere.
The year was 2008. It was January when I applied for what was touted to be the largest IPO the Indian mar...
Welcome to the Midweek edition of The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere.
In the last edition, we followed an order from the moment you hit that buy or sell...
Subscribers, engagement, traffic and sponsorship for In The Money by Zerodha.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where In The Money by Zerodha ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 538 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #110 |
The writers behind this newsletter.
A daily digest that simplifies the biggest stories that are moving the Indian markets. Telegram: https://t.me/zerodhamarkets
You can find recent issues that have been published by In The Money by Zerodha on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to In The Money by Zerodha, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch In The Money by Zerodha as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact In The Money by Zerodha using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like In The Money by Zerodha. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.