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InMarketing This Week

Andrew Carrier

Written for senior leadership teams in financial services and fintech, InMarketing This Week is a showcase for news likely to impact you - delivered with insight on why it matters and ideas on what to do about it.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues182Founded6 years agoLast Issue5 days ago
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Latest Issues

Hell’s bells

Issue № 179 | London, Sunday 1 November 2026 | 🎃

Read on to learn why:

① People increasingly gravitate to more human experiences.

② The most effective, emotive marketing is often physical or experiential.

③ If your business model...

5 days ago
1

Artificial allies

Issue № 178 | London, Sunday 25 October 2026

Read on to learn why:

① AI is already advising your clients.

② You should choose your AI as carefully as you hire your people.

③ You’ll drive action faster by framing your request in yo...

12 days ago
1

AI agents: Friend or foe?

Issue № 177 | London, Sunday 18 October 2026

Read on to learn why:

① Banking’s next phase won’t involve a better app but rather opening up to AI.

② AI agents want clear terms, consistent pricing and trust they can verify.

③ After...

19 days ago
1

Foundations

Issue № 176 | London, Sunday 11 October 2026

How has your week been? I’ve been rather distracted from the news and thus in a poor position to bring you a regular issue of IMTW.

What I have instead though is, I hope, more valuable....

a month ago
1

The Sibos, Miami issue

Issue № 175 | London, Sunday 4 October 2026 | 🎂

Read on to learn why:

① Every client touch point should be delightful, not just easy.

② Marketing should shepherd the prospect through to being a brand advocate.

③ If you start with...

a month ago
3
1

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  • Andrew Carrier

    I help senior leadership teams in financial services and technology grow their business’ recognition, reputation and revenue by turning complex into commercial momentum. Passionate about the intersection of finance, technology, and media.

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