Réussir sur LinkedIn Ads
Sébastien CastelliJ'aide les services B2B à générer de l'autorité et du revenu grâce à LinkedIn Ads et je partage mes retours d'expérience ici. ➔ Abonne toi
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | sebastiencastelli.substack.com |
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LinkedIn Ads n'est pas un canal de conversion
Le mois dernier, un Head of Marketing SaaS m’appelle. 3 500 €/mois de budget LinkedIn Ads. 3 mois de campagnes. 0 lead qualifié.
Ton lead voit 200 pubs LinkedIn. Il convertit via Google. Qui a le crédit ?
“LinkedIn Ads coûte 180 € par lead, Google Search 90 €, donc on coupe LinkedIn.”
Rapport Dreamdata 2026 : LinkedIn écrase Google et Meta sur le ROAS
Dreamdata vient de publier son rapport LinkedIn Ads Benchmarks 2026. 68 pages. Je les ai lues pour toi.
La formule pour calculer ton budget LinkedIn Ads au centime près
“On met 5K et on voit ce que ça donne.”
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The writers behind this newsletter.
Je rends LinkedIn Ads simple et rentable pour les marketers B2B
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