Weekly newsletter on B2B Content Marketing from Pierre Herubel. Learn the content tactics I used to go to 120,00 followers online and from $0 to $1M. Go paid to upskill in B2B Content Marketing.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 164 | Founded | 5 years ago | Last Issue | 10 days ago |
| Active | |||||
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pierreherubel.substack.comLatest Issues
How to create great educational content in 2026
This is my most ambitious newsletter of the year.
It comes from 6 months of iteration on this simple question:
How do you create great educational content?
And I think I’ve found the secret sauce everyone is looking for to create great c...
The 7 LinkedIn formats performing now
In October 2026
It’s now harder to get visibility on LinkedIn.
4-Step Sales Playbook: From DM to closed-won
I’m helping B2B founders to close more deals in my 1:1 programs.
First we talk about positioning, offer, and content.
But very fast I find out that they lack a proper sales system.
So I decided to release my 4-Step Sales Playbook (from...
How to get leads from YouTube in B2B
Most YouTube channels play the B2C game: They chase subscribers and viral videos, because their revenue comes from ads and sponsors.
In B2B, it’s a different game: 1 view can equal 1 customer.
Personally, I don’t use YouTube as a views...
Using AI for content: 7 dos and don'ts for 2026
You see AI slop everywhere.
But you also know AI can help you for content creation and distribution.
So you're not sure how to use it without sounding like everyone else.
In this edition, I’m giving you 7 dos and don’ts for 2026.
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