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Jakob Nielsen on UX

Jakob Nielsen

New articles about user experience and usability, often about the intersection of AI and UX.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues345Founded3 years agoLast Issue3 days ago
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Latest Issues

UX Roundup: Carousels | AI-Native Games | Bulk Actions | AI Film Wins at Cannes | Peak–End Rule | AI Use 2× in One Year

Summary: Carousels are scanned in an L-pattern, not the F-pattern | Making AI-Native games playable | Bulk actions support flexibility and efficiency of use | AI film wins a bronze lion at the Cannes Festival | Users remember the peak exper...

3 days ago
9
1

AI Turns Competence into a Commodity: Evidence from 2.26 Million Freelance Contracts

Summary: AI narrows skill gaps by helping weak performers the most. Market data shows employers reacting: hiring in AI-exposed job categories now weights human capital 7.8% less and price 1.1% more and the demand premium for highly skilled...

5 days ago
24
2

UX Roundup: Local-Language AI Use | AI & Jobs | Great AI Films | Hypertext Hero Ted Nelson | User Errors | AI Helps Rainforests | Annotation UI | Token Spend

Summary: AI use becoming more localized, according to Gemini data from Southeast Asia | Heavy AI use in a company increases hiring, not layoffs | Winners of the AI Film Festival awards | The inventor of hypertext, Ted Nelson | Helping users...

7 days ago
14

UX Roundup: Usability of AI “Skills” | UXR Job Listings | AI Comics Help Learning | Quick View | The AI Economy | Social Learning | Automated Ads

Summary: How AI “skills” are reused and other usability issues with skills | User research job listings for junior staff dry up, and senior staff need AI experience to be hired | Data comics generated with AI increase student learning | Qui...

10 days ago
8

Predicting the AI Interface 30 Years Ago: I Was 71% Right

Summary: In 1993 and 1996, I predicted that user interfaces would abandon commands: computers would infer and execute user intent instead of obeying point-and-click orders. Modern AI delivered that paradigm, 30 years later. Scoring the pape...

12 days ago
18
1

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  • Jakob Nielsen

    Jakob Nielsen, Ph.D., is a UX pioneer. He founded the discount usability movement and formulated Jakob’s Law of Internet User Experience. He's written 8 books, holds 79 US patents, and received the ACM SIGCHI Lifetime Practice Achievement Award.

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