Jakob Nielsen on UX
Jakob NielsenNew articles about user experience and usability, often about the intersection of AI and UX.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 337 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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jakobnielsenphd.substack.comLatest Issues
2026 AI and UX Predictions: A Mid-Year Reality Check
Summary: Halfway through 2026, AI is evolving faster than expected, but usability is struggling to keep pace. I graded my 18 predictions on autonomous agents, compute shortages, and interface design to separate the hype from reality.
In Ja...
UX Roundup: Controlling Superintelligence | Dark Design 2 | Normal Folks and AI | UX Hero: Jack Carroll | Shower Temperature | How Designers Use AI | Agentic AI Grows | Are You In AI?
Summary: Can humans remain in control with superintelligent AI (ASI)? | Dark design music video redone | What are normal people saying about AI? | My hero: Dr. John M. Carroll of IBM Research | Finally, a hotel room shower makes it easy to...
How Big Is AI? Four Analogies
Summary: AI is too large to understand through a single analogy. The Internet explains early adoption, human history explains the next 30 years, biology frames longer-term speculation, and Norse mythology reminds us that tools are not gods....
UX Roundup: Dark Design | Ecommerce Search | Search Engine Traffic Drops | AI vs Mythical Man-Month | AI vs Humans for UI Design | Lady Ada | Europe 2031 | AI Companions | DataViz Job
Summary: Dark design patterns | 8 usage patterns for ecommerce search | Search engine traffic drops rapidly | AI overcomes “The Mythical Man-Month” | AI does well in UI design vs. human designers | The story of Ada, Countess of Lovelace | S...
From AGI to ASI: DeepMind’s Roadmap as a Comic Book
Summary: DeepMind outlined 4 paths to superintelligence: scaling, paradigm shifts, recursive self-improvement, and multi‑agent collectives. I explained this dense 57-page report in a 31-page comic book, including a section on the UX implica...
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Jakob Nielsen, Ph.D., is a UX pioneer. He founded the discount usability movement and formulated Jakob’s Law of Internet User Experience. He's written 8 books, holds 79 US patents, and received the ACM SIGCHI Lifetime Practice Achievement Award.
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