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Jakob Nielsen on UX

Jakob Nielsen

New articles about user experience and usability, often about the intersection of AI and UX.

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Substack
PricingOnly free issuesPublishesDaily
Issues369Founded3 years agoLast Issue7 days ago
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Latest Issues

UX Roundup: Adapting AI to Users | What Characteristics of Profitable AI Use? | Integrated AI Design Advice | Progress Visibility | Agent Delegation | AI Must Show Its Work | Free | What Happens Next

Summary: Several approaches help AI learn how to serve individual users better | A survey reveals differences between companies profiting from AI and the rest | Real-time feedback during editing | Show how far a slow process has advanced to...

7 days ago
7
2

The 100 Most Common UX Design Methods, Ranked by Value

Summary: 100 top UXD methods ranked by breadth, altitude, persuasion, and cost. AI prototyping wins as the highest-value method. Cheap framing methods crowd the rest of the top 10, because deciding what to build outscores building it. Expen...

9 days ago
21

UX Roundup: AI Codes Survey Responses | Agents Disregard Ranking | Half of AI Use Needs Recovery | AI Context | AI Agents | Emotional Attachment to AI | Cost of Extra Steps | Feedback During Creation

Summary: AI is good at coding open-ended survey answers | AI agents shop without Google Gullibility | Half of AI conversations include a breakdown, so the recovery experience deserves more attention | AI needs context to suit the task | Fie...

11 days ago
13
3

UX Roundup: Employers Value Experience Over Skills | Exponential Growth in AI Use | AI Dependence | Undo | Disappointing Suno | AI’s Economic Scenarios | Reflective Design | Mini Maps | GPT Image 2.5

Summary: Since January 2025, tech job postings have asked for 25% fewer skills but 5% more experience | AI spending among OpenAI’s heaviest research users is growing at 129% per month | 26% of young-adult chatbot users say they feel depende...

14 days ago
7

Information Foraging Theory: Why Users Hunt, Snack, Leave, and Farm Content

Summary: Information foraging theory is the best explanation of how people behave in information-rich environments, from the original web to today’s AI chatbots. Users act like animals hunting for food: they follow information scent, exploi...

16 days ago
15
4

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  • Jakob Nielsen

    Jakob Nielsen, Ph.D., is a UX pioneer. He founded the discount usability movement and formulated Jakob’s Law of Internet User Experience. He's written 8 books, holds 79 US patents, and received the ACM SIGCHI Lifetime Practice Achievement Award.

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