Jakob Nielsen on UX
Jakob NielsenNew articles about user experience and usability, often about the intersection of AI and UX.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 320 | Subscribers | Read | jakobnielsenphd.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Deprivation Studies: Take the Product Away to Reveal What Users Truly Need
Summary: Standard usability testing uncovers interface flaws, but deprivation studies reveal if a product should exist at all. By intentionally forcing users to abstain from software, we expose hidden dependencies, useless ghost features, a...
UX Roundup: Claude Design | AI Does User Testing | AI Use Crosses 50% | GPT-Images-2 | GPT 5.5 | DeepSeek 4
> Summary: Claude Design should be used differently than canvas-based design tools | AI conducts user testing and can now see what’s happening on the screen | For the first time, more than 50% of employed Americans use AI at work | OpenAI r...
Building an AI-Positive Work Culture
> Summary: Employer encouragement predicts workplace AI adoption roughly 4x more strongly than training or tool provision alone. This 10-step playbook shows design leaders how to build a culture where AI adoption happens naturally, without ...
UX Roundup: Auto-Translating Social Media | Bollywood AI | Context Reboarding | Agents Almost Equal Search | Headless Software | Not a Loser
> Summary: Translating social media posts by default makes online communities international | Indian film studios embrace AI | AI summaries rescue users from context decay | AI agents now account for almost as much website traffic as human ...
Authors
The writers behind this newsletter.
Jakob Nielsen, Ph.D., is a UX pioneer. He founded the discount usability movement and formulated Jakob’s Law of Internet User Experience. He's written 8 books, holds 79 US patents, and received the ACM SIGCHI Lifetime Practice Achievement Award.
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