Jakob Nielsen on UX
Jakob NielsenNew articles about user experience and usability, often about the intersection of AI and UX.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
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| Issues | 387 | Founded | 3 years ago | Last Issue | 8 days ago |
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jakobnielsenphd.substack.comLatest Issues
UX Roundup: AI Persuasion | Fake Users vs. Real Users | Summaries as Dark Design | Agentic Video Production | Feedback | High AI Subscription Churn | Sparring with Voice AI | Silence | Split View
Summary: Personalized AI doubles its odds of changing your mind | Real users reveal what synthetic users miss | AI summaries can bias users even when full information is available | Agentic video production cuts human oversight but raises c...
Like, Favorite, Bookmark: 3 Importance-Marking Features, 3 Jobs, Too Many Mixed-Up Icons
Summary: Marking mechanisms are the cheapest usability win on the web: a tap turns a fleeting encounter into a durable, refindable object. But marking serves three distinct jobs (evaluate, curate, retrieve) that designers keep mashing into...
UX Roundup: Flow | AI & Creative Jobs | AI Price | Too Many Options | Joint Cognitive Systems | Proactive AI | Satisfaction | Carousels | Activity Feeds | Pagination | Robotaxi Safety | Integration
Summary: The flow state & UX | AI has reshaped creative jobs, and 70% of creatives now use it | The cost of AI drops 13× per year | Every extra option adds thinking time | Design the human–AI team as one unit | Proactive AI must time interr...
UX Roundup: Boomerang Browsing | Forecasting | Notifications | AI Attitude Gap | Signal Detection Theory | Supporting Evidence | User Feedback | Disabled Buttons | Embodied Interaction | Support Escal
Summary: Misleading information scent sends users boomeranging back to the search results | Forecasters keep underestimating AI, except in the physical world | Don’t swamp users with notifications | Optimistic Asia adopts AI faster than the...
Flow in UX
Summary: Flow is the state of total absorption in which work feels effortless, time evaporates, and performance peaks. Its 3 preconditions (clear goals, immediate feedback, and a challenge matched to skill) translate directly into design re...
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Authors
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Jakob Nielsen, Ph.D., is a UX pioneer. He founded the discount usability movement and formulated Jakob’s Law of Internet User Experience. He's written 8 books, holds 79 US patents, and received the ACM SIGCHI Lifetime Practice Achievement Award.
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