Jakob Nielsen on UX
Jakob NielsenNew articles about user experience and usability, often about the intersection of AI and UX.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 308 | Subscribers | Read | jakobnielsenphd.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Don’t Design for Average Users
> Summary: The average user is a terrible design target for digital products. High-end “Whale” users in the 95th or 99th percentile of usage volume (P95 or P99) have different needs and often generate dramatically more business value than t...
UX Roundup: Old vs New UX | Adam Smith Predicts AI | AI Video | AI Agents
> Summary: Books dominated by Old UX instead of new UX | How Adam Smith predicts AI will turn out for the economy | Chinese sci-fi video made with Seedance 2 | The 5 levels of AI agency
How to Run a UX Design Critique
> Summary: A design crit should implement strategic participant roles, 24-hour context share, and rigorous prioritization frameworks. This allows cross-functional teams to align technical feasibility with business objectives in a design, mi...
UX Roundup: GUI Heroes | Great AI Videos | AI Won’t Kill Software | Bing GEO | AI Capability Growth | Google AI UX | One-Shot Video | GPT 5.4 Writing
> Summary: Using Nano Banana 2 to render the heroes of the graphical user interface as a monument | Two examples of great AI (short) videos | AI won’t kill software | Bing reports AI citations of your website | AI task horizons keep increas...
Authors
The writers behind this newsletter.
Jakob Nielsen, Ph.D., is a UX pioneer. He founded the discount usability movement and formulated Jakob’s Law of Internet User Experience. He's written 8 books, holds 79 US patents, and received the ACM SIGCHI Lifetime Practice Achievement Award.
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