James Kerr - The Wayfinder Notes
James KerrAI strategy and implementation for founders and operators. Weekly company breakdowns with practical lessons on what’s worth adopting and how to make it work.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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jctkerr.substack.comLatest Issues
What Klarna Got Wrong About AI Customer Service
Hey, ,
Back in 2024, I remember seeing an article saying that Klarna said its AI assistant was doing the work of 700 full-time agents. Then, suddenly, the next year it famously made a VERY well-publicised about-turn; its CEO said it was hi...
Duolingo’s AI Strategy: What to Borrow, What to Avoid
Hey, welcome back !
In this edition, we’re going to look at Duolingo. They spent 12 years building their first 100 language courses, and since April 2025, thanks to AI, they’ve announced another 148. That’s a fair impact.
James Kerr - The...
How Ramp got 800 people building with AI
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Hey , hope you’ve had a great week or getting into a good rhythm for the weekend.
Last week was Stripe. This week we’re looking at Ramp, a very interesting fintech, suggested by . For anyone interested in learning from a very experi...
Ozymandias’s Curse: What’s Worth Building?
I met a traveller from an antique land
Who said: Two vast and trunkless legs of stone
Stand in the desert. Near them, on the sand,
Half sunk, a shattered visage lies, whose frown,
And wrinkled lip, and sneer of cold command,
Tell that...
How to earn your AI stripes, in 4 moves
Hey ,
Welcome to the second edition.
Thanks for reading James Kerr - The Wayfinder Notes! Subscribe for free to receive new posts and support my work.
Every Thursday, we break down one company’s AI playbook: their strategy, how they’ve b...
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The writers behind this newsletter.
I help founders and operators turn AI into business value. I write about AI strategy and implementation in The Wayfinder Notes. Former Accenture strategist. Building CURN, an AI advisory and implementation business.
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