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Artwork for Aristotle's Guide to Soul Bending

Aristotle's Guide to Soul Bending

Jay Heinrichs

Ancient secrets to persuading others and motivating yourself. Plus the rhetorical tricks and pratfalls I come across in marketing, politics, and pop culture.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues32SubscribersRead jayheinrichs.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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23 days ago
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I got an AI music generator, Tad.ai, to summarize my rhetoric newsletter. Um…

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A persuasive occasion has four trenches.

The other morning, my wife and I held one of our arguments over the dishwasher. Among committed couples, the dishwasher—specifically, loading the damn thing—ranks among the key topics for debate. This makes me wonder what people talked abou...

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Stop telling young writers to find their voice.

Years ago, the family moved to Santa Fe so I could start a new job at Outside Magazine. In a spirit of crazy optimism, my wife and I decided to homeschool them for a year. Classes began at an ungodly seven a.m. so I could get to work on tim...

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Authors

The writers behind this newsletter.

  • Jay Heinrichs

    Obsessed by the power and magic of words, I write books on the ancient art of persuasion, working out of a cabin on 150 acres in New Hampshire. My next book, due out in April 2025, will help you persuade your very own soul.

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