Aristotle's Guide to Soul Bending
Jay HeinrichsAncient secrets to persuading others and motivating yourself. Plus the rhetorical tricks and pratfalls I come across in marketing, politics, and pop culture.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Twice weekly | Issues | 55 |
| Subscribers | Read | jayheinrichs.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Can "They" be a person?
A subscriber who read my previous post on pronouns laments that young folk these days use they as a singular pronoun. (A person can go wherever they want.)
Go ahead, drop the towel!
Now that our overlords are recalling minions to their cubicles, you’ll want to avoid the tired old office clichés. Instead, try the fun replacements below. I call them protoclichés—expressions that have yet to wear out their welcome.
The word that divides us all
Three thousand or so years ago, two tribes went at each other in the land of Gilead, now part of modern Jordan. The Ephraimites had invaded Gilead by crossing the Jordan River, only to be defeated in battle. When the survivors tried to flee...
Broaden, simplify, personalize.
A student I met online—let’s call her Mina—came home from school and made herself a peanut butter sandwich. Her big sister sat at the kitchen table, glaring. “That’s the last of the peanut butter. You’re such a pig! You never think of other...
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Authors
The writers behind this newsletter.
Obsessed by the power and magic of words, I write books on the ancient art of persuasion, working out of a cabin on 150 acres in New Hampshire. My next book, due out in April 2025, will help you persuade your very own soul.
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