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Aristotle's Guide to Soul Bending

Jay Heinrichs

Ancient secrets to persuading others and motivating yourself. Plus the rhetorical tricks and pratfalls I come across in marketing, politics, and pop culture.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues116SubscribersRead jayheinrichs.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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Namedropping the Dalai Lama, humblebraggadociously

It was intimidating to know that Matthew McConaughey had been on this same show recently. So I had to pull a humblebrag namedrop of a spiritual leader.

24 days ago
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If you visit The Daily Stoic’s website you’ll find the podcast’s awesome past guests: Matthew McConaughey, Malcom Gladwell, Tim Ferris, Danica Patrick, Charlamagne Tha God for crying out loud…and me. (Host Ryan Holiday prudently left my unf...

a month ago
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My lovely argument over stoicism with Ryan Holiday

Ryan Holiday’s podcast garners millions of listeners, which is amazing when you think that his subject is a philosophy of virtue and noble suffering. His stoical books are bestsellers. I traveled to Bastrop, Texas, to his Painted Porch Book...

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Authors

The writers behind this newsletter.

  • Jay Heinrichs

    Obsessed by the power and magic of words, I write books on the ancient art of persuasion, working out of a cabin on 150 acres in New Hampshire. My next book, due out in April 2025, will help you persuade your very own soul.

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