Aristotle's Guide to Soul Bending
Jay HeinrichsAncient secrets to persuading others and motivating yourself. Plus the rhetorical tricks and pratfalls I come across in marketing, politics, and pop culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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Factoids are stubborn things.
While chatting about something with my wife the other day, I offered an “interesting factoid.”
DOROTHY: You mean it isn’t true? Isn’t a factoid something made up?
ME (helpfully mansplaining): Oh, no, dear. A factoid is a little factlet, l...
The inspiring power of grenade baseball
Last week I led a storytelling workshop with 13 Finns in the lakeside town of Hämenlinna, 75 minutes by train from Helsinki. To practice the tools—including Aristotle’s theory of tying and untying, along with the screenwriting beats system—...
What's Your Moral?
Screenwriters say that nearly every movie has an A story and a B story.
The A story is about the action, the fun stuff. This usually revolves around what the hero wants, what she’s trying to achieve, and the obstacles in her way.
Linus p...
These 5 words make us more human.
Most of the time we teach rhetoric all wrong. I bear some of that guilt. Let’s start with the three “appeals,” the basic tools taught in every beginning class.
Logos: The words and logic.
Pathos: Emotions.
Ethos: Character.
We...
Will AI models ever get a soul?
I’m preparing a talk for a conference in Helsinki this June. The title: “Keeping the Soul in the Age of AI.”
This topic may seem to stray from my rhetoric wheelhouse; but rhetorical ethos is all about appearance. The models may soon becom...
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Authors
The writers behind this newsletter.
Obsessed by the power and magic of words, I write books on the ancient art of persuasion, working out of a cabin on 150 acres in New Hampshire. My next book, due out in April 2025, will help you persuade your very own soul.
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