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Who Do You Know?

Jake Bell

A daily newsletter on brands, business, and culture by Jake Bell.

Platform
Substack
PricingFreemiumPublishesDaily
Issues246Founded3 years agoLast Issuea year ago
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whodoyouknow.nyc
Artwork for Who Do You Know?

Latest Issues

Why I Quit Substack to Help Build a Generational Startup

In October of last year, I was posting on Substack once a day.

I had grown to a few thousand subscribers.

I was going to PR events every single night of the week — eating complimentary tray passed hors d'oeuvres and cocktails for dinner....

a year ago
20

Affiliate PR Explained by an Expert

This post is brought to you by Praize Studio and is a gem for my readers working in marketing.

“People buy from people they know, like, and trust”

This is one of the universal power laws any consumer brand must understand when trying to s...

a year ago
14
3

I Only Eat at F*ck Boy Restaurants Now

This first few weeks of 2025, I’ve been experimenting with style of dining.

I’m at a point in my life where I do not cook.

I haven’t even made a cup of coffee at my apartment in 3 months.

I eat every single meal out of the house.

La...

a year ago
20

Favs of '24

Long time no see.

I went from daily posting to weekly to abruptly stopping, with my last post being over a month ago.

A few of you have sent kind messages asking where I’ve been.

The reality is I’ve been really busy with work, helping...

a year ago
30
12

This Menswear Brand Makes Clothes Actually Worth the Money

When is the last time you spent a decent amount of $$$ on a piece of clothing and actually felt satisfied with the quality of the garment?

I picked up a few pieces on the SSENSE sale last week, notably this Our Legacy trench coat and this...

2 years ago
27
4

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  • Jake Bell

    Creative + Brand Strategist in NYC

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