Traction Lab Podcast
JDM, Cameron LawThe Traction Lab Podcast is a light-hearted, science-based weekly to help first-time founders go from fuzzy idea to real traction with honest insights, tactical experiments, tons of snark, and zero startup BS.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 91 | Founded | 3 years ago | Last Issue | 25 hours ago |
| Active | |||||
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zerototraction.substack.comLatest Issues
Don’t avoid your customers.
Hey friends 👋
You know the pattern.
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January: idea.
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February: market research.
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March: wireframes, logo, landing page.
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April: four customer convos. Two said routing is a pain point.
Ouch — that’s just a museum of art...
Are you pivoting or just stacking assumptions?
Hey friends 👋
Here’s what a pivot is not: changing your messaging, tweaking your pricing, or trying a new ad channel.
It’s also not torching the company and starting over.
A pivot is what happens when data invalidates a core assumption...
Clean your pipeline: polite nos vs real yeses
Hey friends 👋
You’ve got 22 prospects in the pipeline. Eight firms said they’ll start after tax season. Five want a follow-up next quarter. Three need a case study first. And you’re feeling really good about it.
You shouldn’t.
“Sounds g...
How we evaluate traction
Hey friends 👋
Six paying customers. $4,800 MRR. The founder already knows which two to discount. Same evidence. Cameron gives it an 8. JDM gives it a 6. That’s the conversation the Strength of Evidence Matrix is built for.
This week, we...
Weekly AMA: what investors actually need
Hey friends 👋
You’ve had the good conversations. Coffee chats that ended with “this is really interesting.” Followers who DM you to say they can’t wait. And when you go to investors, they pass.
Because interest and evidence are two compl...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Traction Lab Podcast.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a venture builder — I launch and scale startups \ud83d\ude80 Also: speaker, content creator, and dad. I post about traction, product, growth, and fundraising. Follow along if you feel like it
Building Community | Growing Ecosystems | Empowering Entrepreneurs | Stand for Love & Service
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