The Traction Lab
JDM, Cameron LawWe dish out snark-powered playbooks that help first-time founders turn half-baked ideas into venture-scale traction.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 146 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
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tractionthinking.substack.comLatest Issues
High Conviction Founder Series: They prioritize shortening time-to-customer
Hey friends 👋
The pitch is in three weeks, so you do what feels responsible. You tighten the deck.
Thanks for reading The Traction Lab! Subscribe for free to receive new posts and support my work.
Version 9 gets a cleaner TAM slide. Ver...
High Conviction Founder Series: They think like scientists, act like founders
Hey friends 👋
You’ve done everything the “smart” founders told you to do.
You read the books. You learned your lesson from the last company, the one where you built for a year on a hunch and shipped to silence. Never again. This time you...
🧠 High Conviction Founder Series: They fall in love with the customer's problem, not their own solution
Hey friends 👋
You’ve been building your product for 14 months.
The product is finally good. Actually good. You’ve rewritten onboarding three times. You’ve shipped every integration users asked for. You’ve polished the dashboard until it...
🧠 High Conviction Founder Series: They test what could kill them
Hey friends 👋
You’ve had the idea since January.
February went to research. Market sizing, competitor teardowns, average revenue per customer, every report you could pull without leaving your desk. Boy was that comfortable.
March went t...
You don't have a marketing problem.
Hey friends 👋
You’ve got a product. You’ve got a few early customers. You’ve even got some signal that people want what you’re building.
So you do what every founder does next: you hire for “marketing.”
You set up Google Ads. You launch...
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I'm a venture builder — I launch and scale startups \ud83d\ude80 Also: speaker, content creator, and dad. I post about traction, product, growth, and fundraising. Follow along if you feel like it
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