The Traction Lab
JDM, Cameron LawWe dish out snark-powered playbooks that help first-time founders turn half-baked ideas into venture-scale traction.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 149 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
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tractionthinking.substack.comLatest Issues
Pipeline Theatre: big logos, no buyers
Hey friends 👋
You’re twenty minutes into the investor meeting and it’s “going well”.
Slide 14 is your favorite. The pipeline slide. Fifteen logos, three of them enterprise names everyone in the room recognizes, $2.4M in weighted pipeline...
Don't delegate your fear
Hey friends 👋
You closed your first eleven customers yourself. Every one was a grind. The awkward pricing conversations. The follow-ups that felt like begging. The demo where you watched the buyer’s eyes drift to their second monitor.
Yo...
High Conviction Founder Series: They optimize for learning per dollar spent
Hey friends 👋
The wire hits on a Thursday. $500K pre-seed, eleven months of pitching to close it.
Friday you make the list. A sales hire, because founders can’t do sales forever. A $30K booth at the industry’s biggest conference. A $45K...
High Conviction Founder Series: They prioritize shortening time-to-customer
Hey friends 👋
The pitch is in three weeks, so you do what feels responsible. You tighten the deck.
Thanks for reading The Traction Lab! Subscribe for free to receive new posts and support my work.
Version 9 gets a cleaner TAM slide. Ver...
High Conviction Founder Series: They think like scientists, act like founders
Hey friends 👋
You’ve done everything the “smart” founders told you to do.
You read the books. You learned your lesson from the last company, the one where you built for a year on a hunch and shipped to silence. Never again. This time you...
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I'm a venture builder — I launch and scale startups \ud83d\ude80 Also: speaker, content creator, and dad. I post about traction, product, growth, and fundraising. Follow along if you feel like it
Building Community | Growing Ecosystems | Empowering Entrepreneurs | Stand for Love & Service
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