Traction Thinking
JDM, Cameron LawTraction Thinking dishes out snark-powered playbooks that help first-time founders turn half-baked ideas into venture-scale traction — faster than you can say “pivot.”
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 141 | Founded | 3 years ago | Last Issue | 13 days ago |
| Active | |||||
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tractionthinking.substack.comLatest Issues
Stop counting yeses. Start counting commitments.
Hey friends 👋
You’ve done the work by talking to dozens of potential users. You’ve filled up a spreadsheet with enthusiastic quotes: “I’d definitely use this” or “I’d pay for that.” You have translated that onto your pitch deck slide titl...
Naming the feature, not the job: 'sounds useful' isn't a buying signal
Hey friends 👋
Every Monday in The Pivot, we share one mistake we’re seeing founders make, and the quick redirect that makes all the difference — in just 250 words.
Here’s this week’s:
The antipattern: describing your product, not th...
The awareness trap: don't advertise to the 84% who won't buy
Hey friends 👋
Every Monday in The Pivot, we share one mistake we’re seeing founders make, and the quick redirect that makes all the difference — in just 250 words.
Here’s this week’s:
The antipattern: running ads before you know who...
You’ve identified your customer… now try finding one
Hey friends 👋
You did the work:
Personas. Jobs-to-be-done. Psychographic profile. A three-paragraph narrative about a day in their life.
You know exactly who your early adopter is, and it’s time to sell!
But… where are they?
- You’v...
🔀 pivoting based on one investor's feedback
Hey friends 👋
Every Monday in The Pivot, we share one mistake we’re seeing founders make, and the quick redirect that makes all the difference.
Subscribe now
Here’s this week’s:
The antipattern: investor feedback as a product direc...
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The writers behind this newsletter.
I'm a venture builder — I launch and scale startups \ud83d\ude80 Also: speaker, content creator, and dad. I post about traction, product, growth, and fundraising. Follow along if you feel like it
Building Community | Growing Ecosystems | Empowering Entrepreneurs | Stand for Love & Service
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