Human Signal Lab
Experiments in building human identity, trust, creativity, and visibility in the AI age that threatens human creators with a barrage of AI slop.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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jeffbullas.substack.comLatest Issues
Broken
I had to Google the word “SEO” ten times before I understood it.
This was 2008. I was fifty-one. Something was forming on the internet and it had grown its own language before most people noticed it existed.
Search engine optimisation. C...
The Algorithm Decides Who Sees You Now — Not Your Followers
In the last two years, the web changed the rules on who gets seen. Here is what happened and the part of you it’s been hiding.
You made something.
You put it into the world. And the world did not look up.
Not because it was bad. You know...
Don't Leap. Test.
I have reinvented myself three times. I have never once taken a leap of faith.
I have observed what energises me and seen the patterns and chosen what my curiosity has demanded. It is an experiment of testing and watching to see what it re...
Nobody Ever Found a Passion
Here is a word you have used your whole life without once looking at it.
Passion.
For four hundred years, it did not mean what you think it means.
It comes from the Latin pati. And its oldest sense in English was not love, or ambition, o...
The Friction Economy: Every Great Company Killed One Thing
In the 1960s, Lockheed built a plane that leaked.
Not by accident. On purpose.
The SR-71 Blackbird sat on the runway and wept fuel onto the tarmac. Ground crews stepped around the puddles like it was weather.
The panels had been fitted l...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Human Signal Lab.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Human Signal Lab explores how to stay visible, trusted, original, and unmistakably human in an AI-saturated world, through human identity, story, taste, proof, and human connection.
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