Jeff’s Substack
Jeffrey HirschMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 707 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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jbhirsch.substack.comLatest Issues
The Cristal Answer
A costume designer needed a top for a horror movie.
The movie is Obsession. A shy guy named Bear wishes his coworker, Nikki, would love him more than anyone in the world. The wish works. It also takes away her free will. So the designer, B...
Half In
In 2022, eighteen celebrities launched a beauty brand. One of them was Scarlett Johansson.
If that’s news to you, it was supposed to be.
Her line was called The Outset. Skincare. Clean, vegan, made for sensitive skin. And when it launched...
Best Nike Ad Of The Year
Asics made it.
On September 30, ahead of World Mental Health Day, Asics released Human Nature. It’s a ten-minute nature documentary narrated by Sigourney Weaver, and the endangered species is us. There’s a woman named Janet who lives in he...
You Deserve A Break Today. Now With Ads.
Last month McDonald’s held its first investor day since 2023. One slide showed a drive-thru menu board. Half of it was a Geico ad.
That’s the McDonald’s Media Network. The company is testing ads from other brands in 450 of its own US resta...
Even The Rebel Joined The Herd
In 2010, Harvard Business School professor Youngme Moon published a book called Different. I teach it at USC, and every fall it explains something new in the grocery store.
Her argument goes like this. In a mature category, companies compe...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Personal branding and branding for startups and small business, and Adjunct Professor at the University of Southern California's Digital Social Media graduate program. Learn more at jeffreybhirsch.com
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