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Jeff’s Substack

Jeffrey Hirsch

My personal Substack

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Substack
PricingOnly free issuesPublishesDaily
Issues715Founded2 years agoLast Issue29 hours ago
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Latest Issues

Apologize for What You Did. Not for Who You Are.

In June 2021, Victoria’s Secret’s CEO said he didn’t see the Angels as culturally relevant anymore. In May of this year, the company changed its stock ticker from VSCO to VSXY. Last weekend, Kylie Jenner walked its runway in a $50 million d...

29 hours ago

Nothing Runs...

Shiner Beer just took the word “Shiner” out of its own tagline.

For as long as most Texans can remember, the line was “There’s nothing finer than a Shiner.” The new campaign, four short films from the Austin agency McGarrah Jessee running...

3 days ago
1

Smells Like: You’re Out of Office

My wife and I were in Sephora last weekend, and I stopped at a shelf of OUAI. There was a spray bottle on a little clear stand, and under it a card that said:

Smells like: You’re out of office. Every hour is happy hour. Hotel rooms with oc...

4 days ago
2

No One Sold Me On The Grateful Dead

This Saturday, Cal’s football team takes the field against Wake Forest wearing the Grateful Dead. Steal Your Face in navy and gold on the sides, lightning bolts down a tie-dye stripe, and a parade of dancing bears around the back, one of th...

7 days ago
1
1

Don’t Put Yourself On Sale

Sweetgreen’s CFO, Jamie McConnell, recently described the experience of his own customers to the Wall Street Journal. You walk in planning a ten-dollar bowl. You add a protein, a topping, another topping. By the end of the line it’s twenty-...

8 days ago

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  • Jeffrey Hirsch

    Personal branding and branding for startups and small business, and Adjunct Professor at the University of Southern California's Digital Social Media graduate program. Learn more at jeffreybhirsch.com

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