Jenda’s Den
Jenda PerlaWelcome to my den of thoughts and ideas about such broad topics as marketing, communication, go-to-market, leadership, self-development, sustainability, and more. Join me in this exploration, and let's challenge each other.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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jendaperla.substack.comLatest Issues
Personas and their role in the customer journey
Howl there,
I discussed ICP in one of the previous issues of , so let’s dive into personas and their role in the customer journey today. I’ve seen some great examples backed by the research, data, and real understanding of customer’s needs...
Come with us to ViennaUP
Howl there,
Since JIC (South-Moravian Innovation Center) published the event yesterday, I want to invite you to Vienna.
ViennaUP is the famous Central-European startup festival in Vienna. For a few years, we've been discussing with a comm...
On the personal values and personal branding
Howl there,
Two weeks ago, I posted on LinkedIn about personal values. This week, I led a workshop for high school students on building their personal brand. We discussed the importance of personal values for personal branding and the impa...
Mastering the ICP creation and why most of them sucks
Howl there,
Today’s topic in delves into the concept of the Ideal Client Profile (ICP). This term has been a constant companion during my tenure at Kentico. Its frequency of usage has only increased since I transitioned into consulting. I...
Is learning a skill or a mindset? The flaw in Skills-Based Organizations
Howl there,
Greetings from the House of Rezac's Strategic Thinking training, where we are deeply immersed in intriguing strategic frameworks like Wardley Maps, 7 Powers, and Cynefin. Having left Kentico just four months ago, I've concentra...
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Authors
The writers behind this newsletter.
Digital leader and enthusiast, consultant, commercial and communication strategist. Ex- VP of Marketing and Chief Growth Officer. Poetry slam organizer and MC. Father and husband.
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