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Media Darwin

Jim Meskauskas

The media industrial complex is evolving. It is always on, shaping our perceptions, thoughts, and knowledge, influencing our evolution. I aim to tease out its cultural effects and hidden business mechanics.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues7SubscribersRead mediadarwin.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

C is for Cookie, that’s good enough for everyone

When one-to-one marketing became a new template for how to think about advertising, and the World Wide Web became accessible to the public at nearly the same time, the age of truly targeted media appeared to be at hand.

3 months ago
1
0

The Most Important Person in the Whole Wide World is YOU!

With the 20th century going around its last bend in the track, the media landscape seemed to be settling into a reliable existence, expanding and prolonging its presence in our daily lives but otherwise not changing too much. More magazines...

5 months ago
3
3

One of these things is different from the other

The golden age of advertising—usually considered the post-war years until the 1970s—was a period of unprecedented creative output. Every advertisement was a miniature narrative that consisted of recognizable mascots, memorable taglines, and...

6 months ago
1
0

From Collective Echoes to Individual Whispers

Reflecting upon the rich tapestry of human history, one recognizes a narrative with communication at its center. With the advent of each medium comes a new lexicon for encoding the world, reshaping our social fabric. In my last discourse, I...

7 months ago
1
0

Authors

The writers behind this newsletter.

  • Jim Meskauskas

    Media evolution consultant, media ecologist, culture critic, author, amateur philosopher, lover of all things interesting even if they might offend.

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