Digital Marketing's Seven Deadly Sins
Tom HesposWhere did Digital Marketing go wrong? How can we fix it? Marketing veteran Tom Hespos retraces digital's missteps and recommends course corrections for the future of the business.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 3 years ago | Last Issue | 2 years ago |
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digitaldeadlysins.substack.comLatest Issues
The Curation We Should Be Talking About
Midjourney Prompt: “A teenager contemplating what elements of society she would like to permit to communicate with her”
I’m still of the opinion that a combination of distrust in ad sellers, brought about by high levels of programma...
The Open Web Doubles Down
Can I get some space here?
We are still woefully unprepared for crumbling cookies, though that might not be the problem. The problem is that people don’t want advertisers creeping on them as they live their digital lives.
Thanks f...
On Destroying Stuff
No MidJourney prompt here. This actually happened. Oops. What doesn’t kill you makes you stronger, right?
“They lurrrrrve it when somesing breaks,” Philippe exhaled. “It lets them use all their leeetle toys.”
Philippe was talki...
Deadly Sin #7 - Our Failed DEI Efforts
Last week, I took the week off. Not just because deliverables are heating up at work, but also because this week’s Digital Deadly Sins is a tough one to write.
It’s because we’ve reached the seventh and last of Digital Marketing’s Seven D...
Team IAB or Team Google?
Midjourney Prompt: An image in the style of Norman Rockwell, of two children facing each other at opposite ends of a wooden-frame sandbox. They are mad and pointing accusatory fingers at one another, while mushroom clouds appear in t...
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Authors
The writers behind this newsletter.
Marketing and media veteran, Founder of the Old Timers List and Underscore Marketing, curious technologist and marketer.
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