Joe Fattorini's Substack
Joe FattoriniHome of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 364 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
One wildfire is a tragedy, thousands is a statistic
A friend recently lost their vineyard to wildfire. I was horrified. But thousands of fires are forgotten as statistics. That is a problem.
Earlier this summer some friends of mine lost a large area of their vineyard to a wildfire. I am not...
More wine review numbers that don't add up
Much is written about whether we should trust the reviews of wine critics. Rather less is written about some other reviews that probably have a large impact on more wine drinkers. The online reviews of wine retailers.
Or to put it another...
If there’s so much wine why isn’t it cheaper?
The always brilliant this week asked, if we are living in a “buyer’s market” for wine, why it doesn’t feel like it if you’re buying wine?
My tuppence is that “it depends what wine you’re buying” and “actually, some people probably are get...
It's not about me, it's "you"
“Use the word ‘you’ more than you use the words ‘I’ or ‘we’”
The “you” versus “I” ratio is something you learn on day one, lesson one, of “how to be a copywriter”. It’s one of those foundational rules. Like “write how you speak”. Or “sh...
The Taxonomy Trap
We've abandoned Old World vs New World and added orange wine and "blouge." But the real problem isn't that our categories are wrong — it's that our whole way of thinking about wine is.
There is an anecdote in Gillian Tett’s book “The Silo...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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