Joe Fattorini's Substack
Joe FattoriniHome of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 354 | Founded | 5 years ago | Last Issue | 13 days ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
What wine and spirits need is the “heroically vague”
There’s a power that comes with life lessons from a distance.
Why do so many business conferences choose former sports stars and adventurers as keynote speakers? The answer comes - perhaps surprisingly - from Professor Pat Easterling, form...
Max Riedel and the STEMlord sealions
“Well ackcherley” reply guys are not only fun sponges. They’re wrong.
A couple of weeks ago I interviewed Maximilian Riedel. Even if you don’t know Max, you’ll probably know his vast range of wine glasses. They famously come with a shape a...
Lies, Damned Lies, and Champagne Till Data
We have plenty of data on who buys Champagne. We have far less on who actually drinks it. Here is why that matters.
When a subscriber says “you should write about this… you’re always banging on about it” you rather feel obliged. But even m...
On llamas, Queens, night bathing, Gill Sans, and English Sparkling wine
This week I hosted a wine tasting. Which means we talked about a lot stuff other than wine.
Whose grandfather said “It is arguable whether sparkling wine is really wine at all”?
Villains of wine: John Stonehouse (MP)
Recent events show wine and politics don't always mix. This is not a new thing.
Last week I wrote about fraudster-cum-SNP-supremo Peter Murrell and his five decanters (among other wine-related items). A day or so later his estranged wife,...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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