Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 379 | Founded | 5 years ago | Last Issue | 46 hours ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
Winedrops - an update
It’s been a few months since we had this excellent and thorough demolition of the “Winedrops” platform.
The Good Fight
WineDrops: loud-mouthed marketing, two fingers to the ASA & brand reputations aflame.
Winedrops claim to “cut out the...
Competitive Sommelierie
This week saw the 2026 “Best UK Sommelier Award”. If you thought the idea of sommelier competitions was mad, this is just one of several, and one of the two best known in the UK. It’s also the maddest.
Here was what happened the day I was...
A MODEST PROPOSAL
For preventing the passionate people of the UK wine business, from being a burden on their industry or country, and for making them beneficial to the public.
“It is a melancholy object to those, who walk through this great town, or travel...
Go North, wine communicators
‘Tis the season for the lesser-spotted wine communicator to follow the sun south. Wine would be better if they flew north.
The Arctic city of Tromsø is hugely popular among Chinese tourists. More than half the passengers on our plane from...
Young people aren’t the problem - we are.
Young people don’t need persuading to drink. They need persuading to drink what we’re selling.
One evening in my final year at boarding school, my tutor Major Cobb walked into my room. Unfortunately I was in the middle of a cocktail party....
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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