Joe Fattorini's Substack
Joe FattoriniHome of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 322 | Subscribers | Read | joefattorini.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The wine business is shrinking. The wrong way.
We’re going to have a smaller, smarter, better wine business. But don’t underestimate how hard people will work to make that transition unnecessarily painful
Free money to drink wine (sort of)
Welcome to all those who joined this Substack on the basis of a ranty piece about 17th century dissenters, anthropology, natural wine, and trousers. Well, you are most welcome.
Wine and Religion
Some readers will not like this. Which sort of proves its point.
Diogenes - King of Banter
We can all learn from Diogenes. A legend of wine and Bantersaurus Rex of ancient philosophers. A man who said what he meant.
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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