Joe Fattorini's Substack
Joe FattoriniHome of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 357 | Founded | 5 years ago | Last Issue | 8 days ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
Your Wine Is Disappearing from AI Search. Here's What to Actually Do About It.
Large brands already dominate the results. For everyone else, the answer is not a secret hack. It's better architecture, clearer facts, and knowing when to ignore the whole thing.
A week ago I wrote about why some producers’ wines are disa...
Your wines are disappearing from internet searches. Here's why.
The way people discover wine on the internet is changing. Fast. And people are discovering other peoples' wine instead.
What’s the best wine to serve with Salmon en Croute?
Wine has a (liminal) class problem
Wine in the UK and US does have a class problem. But it’s not that it’s too middle class. It’s that it's the wrong sort of middle class.
This article is dedicated to the memory of Professor Roy C Wood. I knew Roy at various times as my uni...
What wine and spirits need is the “heroically vague”
There’s a power that comes with life lessons from a distance.
Why do so many business conferences choose former sports stars and adventurers as keynote speakers? The answer comes - perhaps surprisingly - from Professor Pat Easterling, form...
Max Riedel and the STEMlord sealions
“Well ackcherley” reply guys are not only fun sponges. They’re wrong.
A couple of weeks ago I interviewed Maximilian Riedel. Even if you don’t know Max, you’ll probably know his vast range of wine glasses. They famously come with a shape a...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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