Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 344 | Founded | 5 years ago | Last Issue | 13 days ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
Who would drink wine on a hover board?
I am re-reading ’s1 book “Alchemy: the surprising power of ideas that don’t make sense”. In it, he looks at why hover boards - those wobbly toys from 2015 - never took off. His explanation applies in almost every way to challenges facing wi...
Mr Bingo's wine economics
You can learn a lot about wine pricing from a man who draws amusing (and quite sweary) art
You may not be familiar with Mr Bingo, self-described “Artist, Speaker, and Twat”. I rather like his art. It appeals to my sense of humour.
I once gatecrashed The White House Correspondents Dinner
Not with nefarious intent.
Not with nefarious intent. But it was surprisingly easy to do. At least way back at the tail-end of the junior Bush presidency.
Write for people who hate you
In the latest instalment of “Wine Comms 101” we come up with a curious - but necessary - way of targeting your writing.
In the latest instalment of “Wine Comms 101” we come up with a curious - but necessary - way of targeting your writing.
Settle down, this is what we're going to learn
Session three of Wine Comms 101. Now we've had a couple of introductory tales, here is what we're going to cover.
Welcome to part three of Wine Comms 101, a multi-week course on how to be a better and more effective wine communicator.
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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