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Artwork for Joe Fattorini's Substack

Joe Fattorini's Substack

Joe Fattorini

Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.

Platform
Substack
PricingFreemiumPublishesDaily
Issues213SubscribersRead joefattorini.substack.com

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#151

Latest Issues

Recent posts by this newsletter. Browse the email archive.

Poisonous Perverts, a p*nis, l'objet petit a, and wine porn.

#### Introducing The Buckingham Score

16 days ago
9
1

Announcing my new book "Luxury Subversion"

Available at an airport newsstand bookshelf near you now. How to turn the enemies of luxury in on themselves. And by yourself a two weeks in Mustique and a chalet in Zermatt.

21 days ago
4
3
Paid

Heroes/villains of wine: notes on Rt Hon Lord Ernest Marples PC

> According to Herodotus, when the Persians debated anything, they debated it twice: once while sober and once while drunk. Only if they agreed in both states would they proceed. From a standpoint of neurodiverse decision-making, this makes...

25 days ago
6
4

"Eye-level is buy level". But where is eye-level?

Some things never change. Even as everything changes. We're now onto the last module (for now) of the Wine Marketing Masterclass

a month ago
4
0
Paid

Authors

The writers behind this newsletter.

  • Joe Fattorini

    Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.

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