Joe Fattorini's Substack
Joe FattoriniHome of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 300 | Subscribers | Read | joefattorini.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The basis of every sale is an argument
The wine business is "lazy" when it comes to storytelling. And yes, it is. But here I help you become better wine storytellers while watching the television.
It's time to make wine unfashionably great again
Reputational paranoia has made wine boring. Only the unfashionably infra dig can make it great again.
Why temperance will always fail
We are Homo Imbibens. We're designed for booze. And in the long run, booze will always win
On laws, beliefs, insights, and money.
I’m a big fan of “laws”. You know the sort of thing:
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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