Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 373 | Founded | 5 years ago | Last Issue | 12 days ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
“Sommelier, there’s a fly in my wine”
I am grateful to fellow Substacker Felicity Carter for highlighting the announcement of this year's Ig Nobel Prize winners.
https://substack.com/@fcarter/note/c-335227625?r=92o7j&utm_medium=ios&utm_source=notes-share-action
I once went t...
Meet the Dame
“According to legend, Lady Rose Petrole fled her stately home in the British countryside for the sunnier climes of the Côte d'Azur.” A branding masterclass in five parts.
Sometimes a wine turns up that’s just too good. In this category I i...
The one where Joe gets unreasonably furious about a 17th century politician
Politician in booze hypocrisy shocker (#1)
I am very much enjoying "The Scapegoat: The Brilliant Brief Life of the Duke of Buckingham" by Lucy Hughes-Hallett. And came across this little vignette from philosopher and statesman Francis...
Is this the beginning of the end for celebrity wine?
Maybe. But the answer matters less than the way you worked it out
In four months we’ll be barraged by “industry predictions” for 2027. As anyone who has read Philip Tetlock will know, most of those predictions will be less accurate than th...
"By skeptics. For haters."
If we're serious about sustainability we need a conference of the non-believers.
“Worrying is less work than doing something to fix the worry. This is especially true if we’re careful to pick the biggest possible problems to worry about. E...
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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