Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 369 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
"By skeptics. For haters."
If we're serious about sustainability we need a conference of the non-believers.
“Worrying is less work than doing something to fix the worry. This is especially true if we’re careful to pick the biggest possible problems to worry about. E...
Three times the price. Three times the pleasure?
“Is it worth the money?” The most redundant question in wine. Unfortunately almost among the most commonly asked. A micro-case study into two wines shows how.
First up in Cloudy Bay’s “iconic” Te Koko, oak-aged Sauvignon Blanc.
Joe Fattor...
This £120 English sparkling wine will sell out instantly.
The first week in September will see the launch of a £120 English sparkling wine.
I make a prediction that it will sell out immediately. Even though there is no indication of which vineyard it comes from, who made it, how they made it, or...
To teach is to learn. The problem with wine’s “studying” culture.
The wine world is dedicated to “studying”. This is good. And bad. The wine business needs to develop a culture of teaching. And about more than wine.
In the book “Unreasonable Hospitality”, Will Guidara writes:
We were the future, once.
In the autumn of 2003 I was asked if I wanted to interview the country’s most exciting wine writer. If I’m honest, I didn’t.
Matthew Jukes was cleverer, harder-working, more successful, and handsomer than me. And he had fabulous hair. But...
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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