Joe Fattorini's Substack
Joe FattoriniHome of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 351 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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joefattorini.substack.comLatest Issues
On llamas, Queens, night bathing, Gill Sans, and English Sparkling wine
Whose grandfather said “It is arguable whether sparkling wine is really wine at all”?
I hosted a tasting of English wine this week. At the end I pointed out that one of the UK’s leading wine critics (in his time, the 1920-30’s) had lo...
Villains of wine: John Stonehouse (MP)
Recent events show wine and politics don't always mix. This is not a new thing.
Last week I wrote about fraudster-cum-SNP-supremo Peter Murrell and his five decanters (among other wine-related items). A day or so later his estranged wife,...
I was wrong about man who "invented" luxury Champagne
Way back in 2023 I published a post titled “the man who invented luxury Champagne”. It should be free to read here (let me know if not and I’ll update):
I have three updates.
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I was wrong. At least a bit.
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There’s been a discove...
Who on earth needs five decanters?
In the spring of 2008 I visited the newish Scottish Parliament to interview the rising star of the Scottish National Party, Nicola Sturgeon. Almost twenty years later, her now-estranged husband Peter Murrell - also the party’s now-former Ch...
Selling wine is nothing like making love to a beautiful woman
But it turns out it is a lot like selling cars. Which is shifting what wine businesses are looking for in their teams.
Apologies for people who are unaware of Swiss Tony, the comedy character famed for his catchphrase…
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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