Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 382 | Founded | 5 years ago | Last Issue | 14 hours ago |
| Active | |||||
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Notes from the street
You can’t understand the wine business sitting at a desk. No matter what Claude tells you.
Call me old-fashioned, but the best way to find out what’s really happening in the wine business is to spend time walking the streets and talking to...
Cash buys wine, not demographics
Earlier this year I hosted a wine tasting where one of the guests was the Hon. Henry Tang, a former government administrator from Hong Kong, and an avid wine collector. For various reasons I can’t tell you where… or when… or how this happen...
Obscure it, and they will come
There are at least two wine markets. They need very different approaches
As “dog ate my homework” excuses go, “I left my laptop charging cable in the world’s tallest wooden hotel somewhere outside the Arctic Circle” is a belter. But it has...
Winedrops - an update
The country’s most questionable wine subscription service goes international
It’s been a few months since we had this excellent and thorough demolition of the “Winedrops” platform.
Competitive Sommelierie
An extract from my book “Sommelier!” on sommelier competitions
This week saw the 2026 “Best UK Sommelier Award”. If you thought the idea of sommelier competitions was mad, this is just one of several, and one of the two best known in the U...
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Authors
The writers behind this newsletter.
Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.
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