Joe Laverick
Ramblings from an independent athlete on what it really takes to make it in sport. Racing, travel, and sponsorship nerdery.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 157 | Founded | 4 years ago | Last Issue | 13 days ago |
| Active | |||||
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joelaverick.comLatest Issues
The Women’s WorldTour: Growth, Fragility, and Opportunity
This article was written months before the recent TDFFaZ, and originally appeared in my ‘Peloton Economy’ long read. That means a lack of any 2026 TDFFaZ content or reference to the FDJ Red Bull signing. I have a follow-up WWT piece to come...
Why FDJ United-Suez signed Red Bull.
FDJ-Suez United have the best rider in the world, the deepest roster in the peloton, a Giro and a trophy cabinet full of the biggest Classics. Off the pitch, they have a media operation that’s the envy of the peloton, and a sponsorship rost...
It's the hope that kills you.
Being an English football fan is a lot like being a French cycling fan. It’s the hope that kills you.
England last won the football World Cup in 1966. Sixty years without success for the country that created the game. For the French, it’s...
The Life Time GP needs to dream bigger, and I'm still thinking of launching a team.
Sometimes I need to do a big brain dump. It helps me centre my thoughts before I write a longer piece. This is one of those times.
I’m sitting on a flight between Denver and Chicago, with the next leg being over to Barcelona. It’s time to...
SBT GRVL: The highest potential race in gravel?
More brief than normal, as I only arrived in Steamboat Springs fifteen hours before the race started. But, long story short, you should put SBT GRVL on your calendar for next year.
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The writers behind this newsletter.
Ex-pro roadie, now a privateer. Known for writing unfiltered articles about the business of cycling. Born in England, spent a bit of time living in France and now in Catalunya. Probably younger than you think.
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