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Joe Laverick

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Ramblings from an independent athlete on what it really takes to make it in sport. Racing, travel, and sponsorship nerdery.

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Substack
PricingOnly free issuesPublishesWeekly
Issues163Founded4 years agoLast Issue16 days ago
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Latest Issues

What the hell is going on at Picnic-PostNL?

The organisation behind Picnic-PostNL has been known by multiple names over the past decade. For clarity in this article, no matter the year I am talking about, I have chosen to call the team by its current name, ‘Picnic-PostNL’.


Th...

16 days ago
22
2

Women’s cycling teams have a blank sheet of paper. Here’s how we’d use it.

This article was co-authored by myself, Joe Laverick, and Peter Abraham.

Beneath the headlines of growth, the Women’s World Tour is blindly sleepwalking into the broken economic model that has plagued men’s pro cycling for decades: teams...

20 days ago
14
1

Montreal World Champs: a blueprint.

I’m tired and my brain isn’t working properly, but I wanted to get some thoughts down. North America has been let down over the last decade. Montreal just proved why professional cycling needs to take this continent more seriously.

If the...

23 days ago
22
7

Evolve Or Die? Life Time’s Grand Prix Problem

Are Life Time the right owner for the very thing that they created, the Life Time Grand Prix? Building and expanding a sports league takes serious investment, with no guarantee of return. That’s venture capital risk, not publicly traded fit...

a month ago
18
17

American road racing isn’t dead.

North America is a sleeping giant of road racing fandom, and it may be starting to wake up.

The Philly Classic returned this weekend to roaring success. It felt like a glimpse of something we haven’t seen in a while, like we’d been dropped...

2 months ago
19
4

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  • Joe Laverick

    Ex-pro roadie, now a privateer. Known for writing unfiltered articles about the business of cycling. Born in England, spent a bit of time living in France and now in Catalunya. Probably younger than you think.

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