Zero Draft
Patrick CrawfordA (mostly) weekly deep dive into the intersection of content, creators, marketing, media and outdoors.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 14 |
| Subscribers | Read | zerodraft.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Creators are the New Founders
It's been just over one year since I left my full-time job at Outside. As much as I loved my colleagues, a variety of trends — the decentralization of media power, the growth of the creator economy, chaos in search, evolving user behavior —...
The Case for Ignoring the Algorithm
In my last newsletter, I questioned why we’ve always considered the longer-form film to be the creative cornerstone of brand campaigns, while the short-form content and social cutdowns are often appended to the project at the last minute.
Flipping the Script on the Brand Film
If you work in content production at any level, you’ve had this conversation:
Niche vs Reach
And… we’re back!
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Authors
The writers behind this newsletter.
I own Cadence Media Strategy, a creator & content marketing agency, where I help brands and creators build amazing content campaigns.
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