Zero Draft
Patrick CrawfordA (mostly) weekly deep dive into the intersection of content, creators, marketing, media and outdoors.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 2 years ago | Last Issue | 10 months ago |
| Active | |||||
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zerodraft.substack.comLatest Issues
The Post-Attention Era is Coming
This email is late, but I have good excuses.
In the last two weeks, I drove all the way to Durango (which takes almost as long as going to Europe) to ride bikes with my wife, stayed around the high country for a few days, took a quick back...
The synthetic influencer has arrived.
Is AI’s complete takeover of the marketing ecosystem imminent, or are real humans and tight-knit communities the future? I’m seeing pretty strong arguments in both directions this week.
In a win for the flesh and blood humans: WPP just dr...
What Substack Teaches Us About Media in 2025
Leading brand Substacks look a lot more like next-gen websites than newsletters.
Substack is having a moment.
The newsletter/blogging/social platform added a million paying subscribers in late 2024 and Q1 2025, and is surely closing in o...
The Trouble with Scale
Conversations with media people these days feel like small talk at a funeral: a little sad, heavy on nostalgia, and there’s always an existential dread hanging over the exchange.
This vibe is pervasive enough that I didn’t think twice when...
Nobody Knows Anything about Media
There are disruptive moments in any industry, and then there’s what we’re experiencing right now – a period that Substack cofounder Hamish McKenzie has called “the most significant media disruption since the printing press.” That might be e...
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Authors
The writers behind this newsletter.
I own Cadence Media Strategy, a creator & content marketing agency, where I help brands and creators build amazing content campaigns.
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