Media Thoughts by John McDermott (Caloroga Shark Media)
John McDermottI am the Head Disruptor at Caloroga Shark Media and the mayor of Audio Island Some thoughts about the podcasting and radio industries that might differ from the usual groupthink....but this substack has no rules so I might write about Star Trek.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 340 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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mcdpod.substack.comLatest Issues
What is a podcast? The definitive definition
After a lot of careful thought on WHAT IS A PODCAST I have landed on the following definition for 2026.
A podcast is a video show hosted by a celebrity represented by CAA, interviewing another celebrity represented by CAA, most likely on N...
Not sure your post from Cannes is that relatable
I feel like every time I have been on LinkedIn lately, I am served a video from someone who was at the Fancy Creator Conference In Cannes. These people all seem to be on the beach and have something to say about podcasting. Must be nice.
I...
Time Comes for All of Us (Except Mick Jagger)
You may have noticed I titled this substack Media Thoughts rather than something about podcasting etc. When I started on here I decided I didn’t want to box myself in, or niche down like you’re supposed to do. This is my creative outlet, an...
YouTube's AI Podcast Tools Could Change Everything for Audio-First Creators
I am anticipating (really) YouTube adding their AI-tools for podcast visualization which they mentioned at Podcast Show London. For audio-first people like me, it would be great if Youtube would help create soemthing that Youtube actually l...
Netflix chose not to share podcast numbers!!!
Hey guys, it’s your old pal Johnny Mac, the mayor of Audio Island. It’s been quite the day here.
Via Deadline…
Netflix’s What We Watched report, which highlights viewing data for the first six months of 2026…
….The streamer did not break...
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Authors
The writers behind this newsletter.
Never worked in FM radio. I've worked in AM, Satellite, Podcasting and co-own a podcast company. I teach college courses on media. I'm probably going to make someone mad with this.
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