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Inconspicuous Consumption

Paul Lukas, Norb

Big Enthusiasm for Small Details

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues425Founded4 years agoLast Issue5 days ago
Active

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Latest Issues

I Have a Weird Email Quirk

What about you? Plus a big Inconspicuous News Roundup!

If you’ve ever received an email from me, you may have noticed something a bit unusual: I routinely style the text in the subject line as all-lowercase (as shown above).

5 days ago
28
16
Paid

For Pleat’s Sake: Another Super-Cool Factory Tour

(Photo by Christopher Payne, courtesy of Tom’s Sons International Pleating)

Note: This post is not paywalled. It includes some video footage that’s important to the story, so I recommend that you read the web version, not the emailed versi...

11 days ago
66
18

We Have a Winner: See Our New T-Shirts!

Note: This post is not paywalled. Enjoy! — Paul


Hello! Last month I announced an Inconspicuous Consumption T-shirt challenge. Just to refresh your memory, here’s how I laid it out:

Lately I’ve been thinking a bit about Inconspicuou...

13 days ago
44
16

The Scourge of Inconsistent Street Sign Lettering

(Graphic by Paul)

Note: Inconspicuous Consumption reader Norb Rozek recently posted on social media about the street signs in his hometown of Green Bay, Wisconsin. His manifesto was so squarely in the IC wheelhouse that I asked him if we c...

17 days ago
33
22

The Surprisingly Deep “Sanforized” Rabbit Hole

It’s a ubiquitous term on old clothing labels. But what does it mean, and why are there so many different versions of it?

When I’m in a vintage clothing shop, I don’t just look at the clothes. I also like to examine the labels, which compr...

25 days ago
39
13
Paid

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Authors

The writers behind this newsletter.

  • Paul Lukas

    Writer who tends to notice things that other people either overlook or take for granted. Big enthusiasm for small details!

  • Norb

    I, the third of five vowels.

  • Social

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