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Inconspicuous Consumption

Paul Lukas

Big Enthusiasm for Small Details

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Substack
PricingFreemiumPublishesTwice weekly
Issues421Founded4 years agoLast Issue2 days ago
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Latest Issues

The Surprisingly Deep “Sanforized” Rabbit Hole

It’s a ubiquitous term on old clothing labels. But what does it mean, and why are there so many different versions of it?

When I’m in a vintage clothing shop, I don’t just look at the clothes. I also like to examine the labels, which compr...

2 days ago
21
10
Paid

The Colorful Little Road Markers with a Story to Tell

(Photo by Paul)

Note: This article is a updated version of a piece I originally wrote in 2014 for the now-dormant design website re:Form. A dozen years later, it still resonates as a fun discussion of a classically inconspicuous phenomenon...

4 days ago
37
10

A Different Kind of Ticket Collection

(Photo by Paul)

Note: This post is not paywalled. Enjoy! — Paul.


For the past year or so I’ve been conducting raffles with an unusual stipulation: To enter, you have to mail me a handwritten letter in a hand-addressed envelope. Thi...

9 days ago
37
5

Your Coin Toss Stories

(Photo by Flickr user Rob Webb.)

Note: This post is being published simultaneously on Inconspicuous Consumption and on Uni Watch. It is not paywalled. — Paul


I recently published an Inconspicuous Consumption article about JFK half-...

12 days ago
26
15

Resurrecting the Half-Dollar, One Transaction at a Time

The 50-cent piece is our most inconspicuous coin, which makes it ideal for a project that’s currently unfolding at a Maine retail shop.

I recently wrote about receiving a 1928 buffalo nickel as change. That article prompted a comment from...

17 days ago
36
16
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  • Paul Lukas

    Writer who tends to notice things that other people either overlook or take for granted. Big enthusiasm for small details!

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