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Inconspicuous Consumption

Paul Lukas, Norb, Mark Dancer

Big Enthusiasm for Small Details

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues442Founded4 years agoLast Issue2 days ago
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Latest Issues

What Are Those Colored Stripes on Your Comic Books?

A rare vintage brochure unlocks an old color-coding system. Plus a new Inconspicuous News Roundup!

What you see in the photo shown above is the top-side view of an old Justice League of America comic book — issue No. 196, with a cover date...

2 days ago
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My Quest to Acquire a Very Inconspicuous Subway Artifact

Some people want beautiful signs with familiar logos and typography. I had something else in mind.

Last October I wrote about how I attended the annual autumn sale of decommissioned New York City subway signs, where I took lots of photos b...

9 days ago
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A Big Collection of Small Objects

Note: This post is not paywalled. Enjoy!


The short video embedded above shows a long bank of small drawers, each featuring a different enamel pin. This is the “Pin Wall” at the offices of Goldner Associates, a Nashville-based compan...

11 days ago
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13

The Cinnamon Toast Crunch Industrial Complex

The popular brand has become a consumer juggernaut whose reach extends far beyond the cereal aisle.

Note: This post includes two videos that are essential to the story, so I strongly recommend that you read the web version, not the emailed...

17 days ago
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Short Takes and Follow-Ups

(Photo by eBay seller wheelboys antiques)

Note: This post is not paywalled. Enjoy!


Lately I’ve had a bunch of small-ish items that I’ve wanted to write about — things that don’t merit a full article but deserve more than the one-se...

24 days ago
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Authors

The writers behind this newsletter.

  • Paul Lukas

    Writer who tends to notice things that other people either overlook or take for granted. Big enthusiasm for small details!

  • Norb

    I, the third of five vowels.

  • Mark Dancer

    Nashville SC. Vinyl. Film.

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