
Big Enthusiasm for Small Details
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 425 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||

What about you? Plus a big Inconspicuous News Roundup!
If you’ve ever received an email from me, you may have noticed something a bit unusual: I routinely style the text in the subject line as all-lowercase (as shown above).
(Photo by Christopher Payne, courtesy of Tom’s Sons International Pleating)
Note: This post is not paywalled. It includes some video footage that’s important to the story, so I recommend that you read the web version, not the emailed versi...
Note: This post is not paywalled. Enjoy! — Paul
Hello! Last month I announced an Inconspicuous Consumption T-shirt challenge. Just to refresh your memory, here’s how I laid it out:
Lately I’ve been thinking a bit about Inconspicuou...
(Graphic by Paul)
Note: Inconspicuous Consumption reader Norb Rozek recently posted on social media about the street signs in his hometown of Green Bay, Wisconsin. His manifesto was so squarely in the IC wheelhouse that I asked him if we c...
It’s a ubiquitous term on old clothing labels. But what does it mean, and why are there so many different versions of it?
When I’m in a vintage clothing shop, I don’t just look at the clothes. I also like to examine the labels, which compr...
Subscribers, engagement, traffic and sponsorship for Inconspicuous Consumption.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Inconspicuous Consumption ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.7k | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #172 | |
| #148 |
The writers behind this newsletter.
Writer who tends to notice things that other people either overlook or take for granted. Big enthusiasm for small details!
I, the third of five vowels.
You can find recent issues that have been published by Inconspicuous Consumption on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to Inconspicuous Consumption, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch Inconspicuous Consumption as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Inconspicuous Consumption using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like Inconspicuous Consumption. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.