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Inconspicuous Consumption

Paul Lukas, Norb

Big Enthusiasm for Small Details

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues438Founded4 years agoLast Issue5 days ago
Active

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Latest Issues

Short Takes and Follow-Ups

(Photo by eBay seller wheelboys antiques)

Note: This post is not paywalled. Enjoy!


Lately I’ve had a bunch of small-ish items that I’ve wanted to write about — things that don’t merit a full article but deserve more than the one-se...

5 days ago
32
21

Stunner: Meet the Brannock Device’s Long-Lost Cousin!

Did you know the Dr. Scholl’s folks once had their own mechanical shoe sizer? I didn’t! Let’s go down the rabbit hole of this unexpected curiosity.

Note: This article includes several short video clips that are essential to the story, so I...

12 days ago
38
19
Paid

A Brilliant Plan to Spread the Gospel of Trade Magazines

How had I never heard about this program before? The second installment of a two-part series.

Note: This article is the second installment in a two-part series. If you missed the first part, you can (and should!) read it here. — Paul

18 days ago
23
3
Paid

The Niche-Specific Appeal of Trade Magazines

From ‘National Hog Farmer’ to ‘American Jails,’ there’s a huge world of hyper-specialized industry publications out there.

Note: This article is the first installment of a two-part series. — Paul

19 days ago
27
17
Paid

The Collector’s Conundrum

(Photo by Paul)

Note: This post is not paywalled. Enjoy! — Paul


Yesterday I wrote about some of the items I’ve recently acquired to display in my home. While I was working on that piece, I happened to glance at the Facebook feed of...

25 days ago
39
15

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Authors

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  • Paul Lukas

    Writer who tends to notice things that other people either overlook or take for granted. Big enthusiasm for small details!

  • Norb

    I, the third of five vowels.

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