Reletter
Artwork for Inconspicuous Consumption

Inconspicuous Consumption

Paul Lukas, Scott Teplin

Big Enthusiasm for Small Details

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues406Founded4 years agoLast Issue6 days ago
Active

Read this Newsletter

inconspicuous.info
Artwork for Inconspicuous Consumption

Latest Issues

In Which I Attend a Matchbook Collectors’ Event

(Photo by Paul)

Note: This post is not paywalled. Enjoy! — Paul


On Sunday evening I went to the Manhattan cocktail bar Pearl Box, where the matchbook-centric website Oh, What a Match! was hosting a meet-and-swap gathering of phillu...

6 days ago
29
4

Where Should the Apostrophe Go on a Vertically Lettered Sign?

A deep dive on an enduring typographic conundrum.

I was walking down Canal Street in Manhattan the other day with my friend (and IC reader!) Adriene Zepka when I noticed the Drake’s sign shown above and stopped to take a photo of it. “Wait...

8 days ago
36
35
Paid

Follow-Up Roundup

Some new developments involving a bunch of recent Inconspicuous Consumption posts.

Hello! After I published Wednesday’s post about people who document and catalog all of their material possessions, several IC readers got in touch to let me...

12 days ago
23
2
Paid

How Much Stuff Do You Own?

The very small tip of a very large iceberg. (Photos by Barbara Iweins)

Note: This post is not paywalled. Enjoy! — Paul


Remember “Lexi,” the Ohio woman who meticulously logged all the mail she sent and received over a 10-year period...

14 days ago
40
15

Some Thoughts About Collecting Matchbooks

Phillumeny, as it’s more formally known, is having a bit of a moment.

Yesterday I wrote about a spectacular 1956 Monarch Match Company sample catalog that was recently given to me. At the end of that piece, I mentioned the term phillumeny...

21 days ago
32
6
Paid

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Inconspicuous Consumption.

SubscribersEngagement80Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Inconspicuous Consumption ranks on Google, and how much search traffic it brings in.

Ranked Keywords1.7kMonthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#249
Substack
/Culture(Free)
#144
Substack
/Culture(Paid)

Authors

The writers behind this newsletter.

  • Paul Lukas

    Writer who tends to notice things that other people either overlook or take for granted. Big enthusiasm for small details!

  • Scott Teplin

    Artist in Brooklyn, NY

  • Social

    Frequently Asked Questions

    How can I access the email archive for Inconspicuous Consumption?

    You can find recent issues that have been published by Inconspicuous Consumption on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Inconspicuous Consumption have?

    To see how many people subscribe to Inconspicuous Consumption, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Inconspicuous Consumption?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Inconspicuous Consumption as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Inconspicuous Consumption?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Inconspicuous Consumption using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Inconspicuous Consumption?

    Scroll up to where it says Related Newsletters to see other publications like Inconspicuous Consumption. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Inconspicuous Consumption?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.