Reletter
Artwork for Penguin Analytics

Penguin Analytics

John Cook

Improve your influence, polish your presence and frame with focus. This newsletter is for data pros who are done playing a support role and ready to get taken seriously. Rants, advice, thoughts and the occasional useful diagram included.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues57Founded2 years agoLast Issue7 days ago
Active

Read this Newsletter

penguinanalytics.substack.com
Artwork for Penguin Analytics

Latest Issues

The Question That Separates Analysts From Advisors

When I was a very junior analyst a stakeholder came to me to analyze a strategic change they’d made at a few of our hotels. I was excited - it was one of the first pieces of real analysis I was going to do all by myself - and so I jumped in...

7 days ago
1

Why I Hate Dashboards

I was talking to an analyst last week about a problem we wanted to solve. We walked through the question together, talked about the data, and landed on a pretty clean answer. Straightforward and easily the kind of thing you could explain in...

14 days ago
3

How to Answer "What Has Your Team Delivered?" Without Listing Dashboards

A few years ago, My boss’s boss’s boss set up a quarterly one on one with me. I was surprised, a little scared and thought I was probably about to get fired. Fortunately, that wasn’t the case – it was just a check in with a new leader – and...

21 days ago
1

The Data Leader's Reset: From Reporting to Decisions (Part 2 of 3)

Early in my career, I spent several weeks building a dashboard people had been asking for for years. I spent a couple of weeks gathering requirements, another couple writing and debugging a complicated backend, and another few days building...

a month ago
1

The Data Leader's Reset: From Reporting to Decisions (Part 1 of 3)

A few years ago (possibly more, I’m getting old and my memory is going), I was talking with one of the managers on my team and updating our list of deliverables. I asked what I thought was a pretty simple question.

“What does this get used...

a month ago
3

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Related Newsletters

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Penguin Analytics.

SubscribersEngagement69Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • John Cook

    Learn to communicate more effectively about data and with data. Penguin analytics provides advice and training for data leaders, data analysts and data scientists on how they can get their ideas across to business leaders.

  • Frequently Asked Questions

    How can I access the email archive for Penguin Analytics?

    You can find recent issues that have been published by Penguin Analytics on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Penguin Analytics have?

    To see how many people subscribe to Penguin Analytics, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Penguin Analytics?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Penguin Analytics as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Penguin Analytics?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Penguin Analytics using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Penguin Analytics?

    Scroll up to where it says Related Newsletters to see other publications like Penguin Analytics. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Penguin Analytics?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.