Penguin Analytics
John CookImprove your influence, polish your presence and frame with focus. This newsletter is for data pros who are done playing a support role and ready to get taken seriously. Rants, advice, thoughts and the occasional useful diagram included.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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penguinanalytics.substack.comLatest Issues
Hire the Analyst Who Can't Code
I’ve been doing a lot of hiring lately, and I’ve noticed a shift in my priorities.
Some of the most interesting candidates aren’t the strongest technical screeners. They’re the ones who can walk into a room with a skeptical stakeholder, g...
Your AI Strategy Has a Data Literacy Problem, Not a Data Quality One
Salesforce’s State of Data and Analytics 2026 report came out a few months ago, and two numbers are worth flagging. 84% of data leaders say their data strategy needs a complete overhaul before AI can deliver. They estimate 26% of their orga...
It's a Good Thing Agentic Analytics Is Coming for Your Dashboard
I have a confession I’m not especially proud of. I don’t like using dashboards other analysts have built.
Not all of them, but enough of them. The filters sit in the wrong place, the view I want is a few too many clicks away, my favorite v...
We All Work in Communications
Whatever your job title says, you work in communications. Mine says “analytics,” but over the years I’ve come to realize the quality of my work matters a lot less than whether I can’t get people to act on it, approve it, or even read it.
I...
Your Team Lies to You
Yesterday I told a lie to my boss. Or my boss’s boss. Or my stakeholder. I’m not sure. Working in a matrixed organization is confusing.
One of our senior stakeholders asked me how my team was doing, workload-wise. Before I could think abou...
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Learn to communicate more effectively about data and with data. Penguin analytics provides advice and training for data leaders, data analysts and data scientists on how they can get their ideas across to business leaders.
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