
Most fractional data work fails before it starts. This newsletter is about how to do it right — positioning, client work, and what actually gets results.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||

On discovery calls most data people are losing in the first 5 minutes
You get on a call with a promising prospect. A founder who said they have “data problems” and wanted to talk.
Most people trying to go fractional are optimizing the wrong thing.
They rewrite their proposal template when their positioning is broken. They buy a LinkedIn automation tool when their discovery calls aren’t converting. They obsess over t...
The Datapreneur has been running for a while: case studies, data strategy, practitioner-focused stuff. Good material. But over the past several months, something started pulling in a different direction.
More and more people reached out: d...
Most marketing teams don’t call a data team because their dashboards are ugly.
They call when the board approves a 40% budget increase and the CMO won’t spend it.
Not because she’s cautious. Because she’s been staring at six different das...
A CEO reached out last month with a very clear request:
I asked 3 questions before we talked about a single chart:
→ What triggered this right now?
→ Who currently owns analytics?
→ What decisions are you actually struggling to make?...
Subscribers, engagement, traffic and sponsorship for The Datapreneur.
| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Founder or Valiotti Analytics, datapreneur. Author of Your Fractional CDO — order on Amazon. I have several passions that drive me: Family, tennis, making beer, and analyzing data to help companies make better decisions.
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