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Wide Awake & Wondering

John Ross
Tens of paid subscribers

A sharp, curious take on business, marketing, and leadership—told through personal insights, smart questions, and a creative lens shaped by brand intelligence and cultural curiosity for New Orleans.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues68Founded2 years agoLast Issue4 days ago
Active

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Latest Issues

WA&W #68 AI Changed Your Marketing Team. Your 2027 Plan Should Change Too.

I’ve written to you about every week for a while now. This time I wanted you to hear how I actually talk when a CEO asks me what’s wrong. Casey Stanton, founder of CMOx, sat down with me and asked the questions I hear most from energy leade...

4 days ago
2

WA&W #67 The Marketing Cartoonist Who Turned Doodles Into A CEO Title, And What It Taught Me About Leadership In New Orleans

I scheduled our Google Meet from the Louisiana Leaders “LegisGator” Conference in Lake Charles, having just run into a state representative from a parish of 5,000 people who knew me on sight. That is the whole argument for why I moved my li...

13 days ago
1

WA&W #66 Four People On Your Team Would Write Four Different 2027 Plans. Your CFO Already Filed Yours Under Expense.

Half the room was in a major metropolitan high rise. The rest were tiles on a Google Meet, dialing in from different locales.

We were closing out the year’s numbers. Every department had a slide. Not one of them had next year on it.

The r...

a month ago

Meet me in Notes. It's where the New Orleans stuff lives.

I just published my daily musings and insights on Substack Notes, and would love for you to join me there!

I keep a running list on my iPhone of things I notice while exercising around City Park and Bayou St. John in New Orleans that don’t...

a month ago
2

WA&W #64 Nobody In That Room Called Themselves A Founder. That Was The Problem.

It’s always busy at the beginning of a semester, but it’s especially busy as Sam McCabe and Farah Wells host WolfPack U Final Pitch Competition this week on September 10th. Find the details at the end of this essay. Sam and Farah enlisted m...

a month ago

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  • John Ross

    Sharp takes on business, marketing, and leadership, drawn from hard earned operator insight and clear questions. A fractional CMO writing through a New Orleans and Louisiana lens to help leaders name and solve the biggest problems in the room

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