Wide Awake & Wondering
John RossA sharp, curious take on business, marketing, and leadership—told through personal insights, smart questions, and a creative lens shaped by brand intelligence and cultural curiosity for New Orleans.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Founded | a year ago | Last Issue | 13 days ago |
| Active | |||||
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johndrossjr.substack.comLatest Issues
WA&W #58 Solgorithm, Ultra Running, and the Pain Cave: How a CMO Looks To Build an Algorithm for the Soul
Why Gavin, Why Now
If you spend enough time around founders, growth marketers, and CMOs, you hear a lot of talk about mental models, frameworks, and peak performance.
Very few of those people have actually run 100 miles, built six phy...
WA&W #58 Building, Breaking, and Beginning Again: Melissa Grady Dias on Leadership, Momentum, and Reinvention
Former Global CMO of Cadillac and now CEO of Measured Wellness, Melissa Grady Dias reflects on building at inflection points, leading through transformation, inviting dissent, and why the best answers often arrive on a trail in Sedona....
WA&W #56 The ROI of Storytelling
Hidden marketing costs are killing your profits. Stop funding vague stories!!
A CEO looks at a dashboard and sees CAC creeping up again. Not exploding. Just climbing enough to make the next quarter harder to explain. Marketing says it need...
WA&W #55: Most AI Vendors Are Selling You a Solution to the Wrong Problem
Ten priorities for CEOs and revenue leaders before they buy another AI promise.
After a long and spirited debate amongst friends and colleagues, this article popped up in my feed. The AI economy loves a post-rationalized case study.
WA&W #54 The Curious 5 with Gabriel Fontenot Leading Through Growth, and Betting on Southwest Louisiana
What happens when a high-performing corporate sales leader leaves a stable path to build a startup in an overlooked category? Gabriel Fontenot shares how he and Burns Mulhearn took Hunt Repellent from idea to fast growing consumer brand, wh...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Sharp takes on business, marketing, and leadership, drawn from hard earned operator insight and clear questions. A fractional CMO writing through a New Orleans and Louisiana lens to help leaders name and solve the biggest problems in the room
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