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Wide Awake & Wondering

John Ross
Tens of paid subscribers

Weekly field notes for energy and growth CEOs planning 2027. One problem, one proof and one question to take to your team, from a fractional CMO in New Orleans.

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PricingFreemiumPublishesWeekly
Issues70Founded2 years agoLast Issue11 days ago
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Latest Issues

WA&W #70. The Curious 5 Akshay Nanavati: A Man Who Attempted to Cross Antarctica Alone Told Me Why I Was Attempting to Solve the Wrong Problem

I made it to page 145 of Akshay’s book before we talked. I admitted that to him at the top of the call, half joking, and he laughed anyway.

I have been interviewing more authors and writers the past two quarters, not because I need another...

11 days ago

WA&W #69 Before You Send That Introduction, Ask What Happens If It Works

“Energy is having a moment.” Tulane Future of Energy Forum, New Orleans, September 2026.

At the Tulane Energy Forum held each year in September, I met Louisiana private equity investors, energy leaders and students who are all bullish on t...

17 days ago

WA&W #68 AI Changed Your Marketing Team. Your 2027 Plan Should Change Too.

I’ve written to you about every week for a while now. This time I wanted you to hear how I actually talk when a CEO asks me what’s wrong. Casey Stanton, founder of CMOx, sat down with me and asked the questions I hear most from energy leade...

24 days ago
2

WA&W #67 The Marketing Cartoonist Who Turned Doodles Into A CEO Title, And What It Taught Me About Leadership In New Orleans

I scheduled our Google Meet from the Louisiana Leaders “LegisGator” Conference in Lake Charles, having just run into a state representative from a parish of 5,000 people who knew me on sight. That is the whole argument for why I moved my li...

a month ago
1

WA&W #66 Four People On Your Team Would Write Four Different 2027 Plans. Your CFO Already Filed Yours Under Expense.

Half the room was in a major metropolitan high rise. The rest were tiles on a Google Meet, dialing in from different locales.

We were closing out the year’s numbers. Every department had a slide. Not one of them had next year on it.

The r...

2 months ago

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  • John Ross

    Fractional CMO for energy and growth companies. Cut CAC 30% at PosiGen as GM of Sales and Marketing. Office of the CMO at PepsiCo. I find the biggest problem standing in the way of your growth plans. New Orleans. jdrgrowthadvisory.com

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