Wide Awake & Wondering
John RossA sharp, curious take on business, marketing, and leadership—told through personal insights, smart questions, and a creative lens shaped by brand intelligence and cultural curiosity for New Orleans.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Subscribers | Read | johndrossjr.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
WA&W #37 Rituals Are How Lazy Brands Avoid Relevance
We’ve built entire marketing departments on assumptions that don’t hold up under economic pressure. “Trust matters.” “Creativity wins.” “Data leads to clarity.” These sound good in keynotes and investor updates—but they’re often just boardr...
WA&W #36 The Curious 5 with Two Jazz Greats
New Orleans has a way of turning hard lessons into great lyrics and famous brass horn lines. In this edition of The Curious 5, I sat down with two giants of the Dirty Dozen Brass Band—Gregory Davis and Roger Lewis—who have spent decades tur...
WA&W #35 The 'Moments That Matter' Might Actually Be Boring
## Are You Losing at the Invisible Moments, not at the Obvious Ones?
WA&W #34 The Curious 5 with Lindsey Roussel: NieuxCo Co-Founder, and 504GOOD CEO
Lindsey Roussel is one of the leaders promoting the entrepreneurial ecosystem in the New Orleans region. I am excited for her to share with us her New Orleans background, history with the community and impact lessons driving the business co...
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Authors
The writers behind this newsletter.
Proud growth strategist with 20+ years in brand intelligence and demand marketing. Passionate for the coast and serve on the board of The Coalition to Restore Coastal Louisiana. I share insights on New Orleans, music, and the creativity they inspire.
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