The Anti Blueprint Project
The Anti Blueprint ProjectPart time author full time stoke machine
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | theantiblueprintproject.substack.co... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Corteiz
Anytime we have a roundtable at work and we are looking for inspiration in terms of launch strategy there is one brand that I always bring up : Corteiz. When it comes to creating demand for a brand, building up consumer anticipation and fos...
D_b_ Weigh Darker
Last year a funny thing happened at Db. With the marketing team having worked together for a few years now and everyone getting a ton of experience, the team started working on a big project which they led from concept to creation where i w...
Just Start.
The following is an excerpt from my book The Anti Blueprint Project which I released 5 years ago now, but thought this chapter still holds true and also I have been motivated to put this chapter again because of the artwork from Jonathan Sa...
The ROI Trap:
Recently on a run-of-the-mill intro brand call, after the initial pleasantries, I was met with a line that stuck with me:
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Authors
The writers behind this newsletter.
Exploring how brands go from spark to cultural force. By Jonathan Weaver — CMO at Db, marketer, ex-Nike exec, , author of The Anti-Blueprint Project, and co-founder of ūmmi hard kombucha.
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