The Anti Blueprint Project
The Anti Blueprint ProjectPart time author full time stoke machine
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Subscribers | Read | theantiblueprintproject.substack.co... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
AG1
“I love it, havent had a cold in two years”
Opal
Last year when prepping for a campaign with Db, one of the greats on my team sent me a reference video as we thought about inspiration for an upcoming campaign. It was from a brand called Opal and tbh the first time I had heard of them but ...
Skims
Whilst working at Nike, the advice everyone gives you is to “find something you can own”. During my time on the snowboarding business that was easy, as along with some amazing team mates, we owned the snowboarding category head to toe in wh...
Mr Beast
As I write this on Jan 8th, we have just figured out getting the heating working in our house in Portugal — a country where plus 12 might as well be sub-zero temperatures, such is the “insulation” of houses here. The house is now cosy, we h...
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Authors
The writers behind this newsletter.
Exploring how brands go from spark to cultural force. By Jonathan Weaver — CMO at Db, marketer, ex-Nike exec, , author of The Anti-Blueprint Project, and co-founder of ūmmi hard kombucha.
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