The Snowball Effect
Part time author full time stoke machine
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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theantiblueprintproject.substack.co...Latest Issues
The 5 Greatest Football Ads Ever Made
This week, Adidas went early with their World Cup spot “Backyard Legends”. Actually did they go early or is there more to come? Either way, this thing is a cinematic masterpiece. Feels like right now they have stolen the march on Nike for t...
Stab Mag
The world of action sports has long celebrated traditional media. My formative years were spent pouring over the latest issues of Onboard, Whitelines, Snowboard UK and, if you could find a copy, Transworld from the US. I was around when VHS...
Nike & The Champions League ball
This week the world and LinkedIn have been awash with commentary about the Nike “runners welcomed, walkers tolerated” ad at the Boston Marathon. To me it felt like there were three key talking points, which is maybe where I see it different...
How Mallorca Repositioned Itself Without Really Trying
Ok, so let’s start with a confession. This week’s post isn’t really about a brand in terms of a traditional consumer goods company, but I think it’s still very warranted. Yes, there is some recency bias here, but I have been on vacation and...
Corteiz
Anytime we have a roundtable at work and we are looking for inspiration in terms of launch strategy there is one brand that I always bring up : Corteiz. When it comes to creating demand for a brand, building up consumer anticipation and fos...
Audience Metrics
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Exploring how brands go from spark to cultural force. By Jonathan Weaver — CMO at Db, marketer, ex-Nike exec, , author of The Anti-Blueprint Project, and co-founder of ūmmi hard kombucha.
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