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The Anti Blueprint Project

Part time author full time stoke machine

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues39Foundeda year agoLast Issue14 days ago
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Latest Issues

AirPods

Quick public service announcement before we start, I have been writing these articles for a year now on brands and businesses under various titles. I settled upon The Anti Blueprint Project guide to marketing. So every other post will be in...

14 days ago
5
3

Volume 2, Episode 1 : Emilie Uttrup

I’ll start here with a bit of background. I have wanted to write a second book for 5 years and so finally in Spring I snapped into action I have been doing these interviews as podcasts and videos since then. In truth I have been getting a b...

21 days ago
5

Paris has more bike lanes than Amsterdam?

A couple of weeks ago I was lucky enough to travel up for the Db showroom during PFW. It was hot. Like insane hot but as always a lot of fun. Just sweaty fun.

We stayed at Mama Shelter East and from there its a few kms down to La Marie whe...

a month ago
3

Vollebak

Last week I was lucky enough to spend a few days up in Paris to see for myself the heatwave that descended on Europe along with savouring the best that Paris during Mens fashion week has to offer. Many brands use this as a moment to get the...

a month ago
3

The World Cup Between Generations

This week’s article is much different from usual. But hey, it’s a World Cup and I’m locked in so allow me to indulge myself. I am a football nerd on the side. Yes following Swansea wouldn’t tell you that but here we are.

I’ll admit this Wo...

2 months ago

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  • The Anti Blueprint Project

    A two part substack: 1. Exploring unconventional routes to success and happiness - Volume 2. 2. Exploring how brands go from spark to cultural force. By Jonathan Weaver — CMO at Db, marketer, ex-Nike exec, and co-founder of ūmmi hard kombucha.

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