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| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 17 | Subscribers | Read | theantiblueprintproject.substack.co... |
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This week’s post is a bit off track again. Maybe it’s the time of year and I’m feeling reflective, but something’s been getting at me for the last few months, and I thought it was worth a few words.
What happened to road trips? Did I just get old? Did living in my dream destinations (Portugal and Austria) kill the thing that I loved as much as arriving to the actual place itself?
Having worked in the snowboarding industry for a good chunk of my career I always find it a fascinating space when a new brand comes in and makes its mark. Korua is one brand thats close to my heart as they came in and gave the world a new ...
This week, I want to take a different angle within marketing and focus on sports marketing: the relationship between brands and athletes, or on the brand side as we were all told at Nike “its about seeking, signing, serving athletes”.
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The writers behind this newsletter.
Exploring how brands go from spark to cultural force. By Jonathan Weaver — CMO at Db, marketer, ex-Nike exec, , author of The Anti-Blueprint Project, and co-founder of ūmmi hard kombucha.
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