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The Anti Blueprint Project

The Anti Blueprint Project

Part time author full time stoke machine

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues10SubscribersRead theantiblueprintproject.substack.co...

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

SATISFY Running Pt 1.

Ok so last week I wrote a note saying “sorry for no post this week. live is chaotic currently” and guess what. This week ever more chaotic.

2 months ago
6
4

Volvo: The Brand That Made Safety Emotional

For all the stories I’ve written so far, quite a few have drawn from different aspects of the marketing mix to find that “snowball effect” moment, while others have leaned more on the creative side. Today, I want to focus purely on the bran...

3 months ago
7
0

Hyrox

Hyrox has been blowing up over the last few years and, after working in the CrossFit space, I wanted to know how and why it’s having its moment (and why it looks set to continue long into the future).

3 months ago
9
6

Visit Idaho "18 Summers"

We are still in full Summer mode here, kids are off school seemingly until Christmas and so we are juggling the time between work and hanging with them as best we can.

3 months ago
2
2

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Authors

The writers behind this newsletter.

  • The Anti Blueprint Project

    Exploring how brands go from spark to cultural force. By Jonathan Weaver — marketer, ex-Nike exec, CMO at Db, author of The Anti-Blueprint Project, and co-founder of ūmmi hard kombucha.

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