Brand New Story
Andreas TzortzisGood stories by brands & humans.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Subscribers | Read | brandnewstory.substack.com |
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21 | If Red Bull did the Paralympics
The Paralympics follows the Olympics two weeks after the latter finishes. I’m not the numbers guy but it feels like it has about 1/16th the audience of the Olympics and 1/58th the hype.
20 | Preowned, Preloved, Vintage
Let’s start this with the story of a kids jacket, one that I stood in line to buy at a Patagonia Worn Wear pop-up shop here in Amsterdam a few months ago. Full of pre-owned, refurbished Patagonia gear, it inhabited an empty storefront on Sa...
19 | Brands that Optimize Us
Ah … the vox pop interview, the “man-on-the-street” take, the chagrin of my early journalism career. The trickle of sweat that begins on your spine as you survey a crush of people walking by deciding who looks friendly, holding your reporte...
18 | Brands Used by Creators
Dolby Laboratories inhabited one of those anonymous high-rises on Market Street, a few 100 meters from the Twitter HQ that saw a smug Elon Musk waltz in with a kitchen sink a few years later.
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Authors
The writers behind this newsletter.
I run a consultancy that helps companies launch or redefine their narratives in the marketplace. Part of that work is unearthing interesting strategies and stories told by brands & humans, which is why I write Brand New Story a few times a month.
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