Brand New Story
Andreas TzortzisGood stories by brands & humans.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Subscribers | Read | brandnewstory.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
23 | Greenwashing, "storydoing"
A week back, I got to share a small stage in a former hospital in Amsterdam with one of the co-founders of the storytelling platform Waterbear.
22 | Products, products ...
It was a scroll-stopping video on Instagram and it was a dance video, of all things. But I scrolled back because there was something familiar about the red and the blue in the background and, oh, there we go, it’s another Red Bull video tha...
21 | If Red Bull did the Paralympics
The Paralympics follows the Olympics two weeks after the latter finishes. I’m not the numbers guy but it feels like it has about 1/16th the audience of the Olympics and 1/58th the hype.
20 | Preowned, Preloved, Vintage
Let’s start this with the story of a kids jacket, one that I stood in line to buy at a Patagonia Worn Wear pop-up shop here in Amsterdam a few months ago. Full of pre-owned, refurbished Patagonia gear, it inhabited an empty storefront on Sa...
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Authors
The writers behind this newsletter.
I run a consultancy that helps companies launch or redefine their narratives in the marketplace. Part of that work is unearthing interesting strategies and stories told by brands & humans, which is why I write Brand New Story a few times a month.
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