Brand New Story
Andreas TzortzisGood stories by brands & humans.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 55 | Founded | 2 years ago | Last Issue | 19 days ago |
| Active | |||||
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brandnewstory.substack.comLatest Issues
53 | Gen-Z Journeys
There is a nostalgia that washes over you when looking at data revealing the hopes and dreams of Gen-Z.
You can’t help but think about what you believed at that age: the plans you had for yourself, the things you valued. There were aspects...
52 | Interview: The Marble in Rome
Most consumer research is flawed.
It suffers from time lag: commissioned to capture a moment that has already passed by the time brands take action.
It suffers from old beliefs: that quantity equals accuracy, and that big budgets and mo...
51 | Blanding the Mosel Valley
A few weeks ago, Matt and I decided to take a trip to the Mosel valley in Germany for Hella’s first off-site, if you will. I was born a few hours away in Cologne, but — despite having spent my 20s scouring the Bundesrepublik for stories as...
50 | Brand in Brief(ish): CrunchLabs
Yes, I know this is the big Five Oh. And, yes, it’s been a minute but — be real — it’s not like you’ve been waiting with bated breath, have you. There have been Instagram reels, the scores of other Substacks you subscribe to and books (hope...
49 | "Who is Stan Smith?"
Our careers often hand us job titles we can’t yet fully inhabit.
I edited Red Bull’s magazine for eight years, helping it grow from print into a digital offering across social, audio and YouTube. When I began, I was a text-based journalis...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I run a consultancy called Hella focused on story and strategy for cultural and commercial impact. Part of that work is unearthing interesting strategies and stories told by brands & humans, which is why I write Brand New Story a few times a month.
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