Brand New Story
Andreas TzortzisGood stories by brands & humans.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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brandnewstory.substack.comLatest Issues
49 | "Who is Stan Smith?"
Our careers often hand us job titles we can’t yet fully inhabit.
I edited Red Bull’s magazine for eight years, helping it grow from print into a digital offering across social, audio and YouTube. When I began, I was a text-based journalis...
48 | Brand in Brief(ish): Gentle Monster
I get my eyeglass frames at Ace & Tate here in Amsterdam. In style, store layout, and messaging, they bear a striking similarity to my previous eyeglass purveyor, Warby Parker, in San Francisco. That’s because, well, they’re almost an exact...
47 | Interview: The Black Negotiator
I met Claude Fidelin on a bed. We didn’t share it. He was on it before me, with someone else.
I followed, lying down to interview a talented young R&B artist from Santa Monica named Leven Kali. This was a few weeks ago at the Sir Adam hot...
46 | Vinted vs. Depop
The clothes have been on Vinted for, oh, what … 6 weeks now? We sold one, a nice Sézane shirt for €25 within a few days of posting. Almost all — save one — belong to my wife, who has elegant taste in brands and favors Nordic color palettes....
45 | The "Third Place" unicorn
Friend-of-the-letter and co-author Damian and I did our first Amsterdam event for Not a Playbook a few weeks ago at the NIO House in Amsterdam. As avid, consistent readers of this letter, you’ll recognize that name (of course) as the bricks...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I run a consultancy called Hella focused on story and strategy for cultural and commercial impact. Part of that work is unearthing interesting strategies and stories told by brands & humans, which is why I write Brand New Story a few times a month.
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