Brand New Story
Andreas TzortzisGood stories by brands & humans.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Subscribers | Read | brandnewstory.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
43 | Interview: Db
If you don’t know about Douchebags (since — perhaps more elegantly — renamed Db), you probably should.
42 | Ideas to get you fired
The email subject line is intentionally eye-grabbing. They used to call it tabloid headline writing. Now it’s content.
41 | How to jumpstart a luxury brand
In advance of the workshop in Mumbai, I put together a little luxury playbook deck. It was a few short slides on the tactics luxury brands deploy to cultivate mystery and create the desire that enables them to command ridiculous margins for...
40 | 9 Episodes
Running in Amsterdam in the Summer is an obstacle course of tourists and traffic headed out of town, of sudden rain showers and puzzling gusts of wind that slow you to a standstill.
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Authors
The writers behind this newsletter.
I run a consultancy that helps companies launch or redefine their narratives in the marketplace. Part of that work is unearthing interesting strategies and stories told by brands & humans, which is why I write Brand New Story a few times a month.
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