Just One Good Idea
Sandra FranksThe stories behind businesses, inventions, books, and ideas are rarely about business—they're about people.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 218 | Founded | 4 years ago | Last Issue | 3 days ago |
| Active | |||||
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justonegoodidea.substack.comLatest Issues
A Children’s Shoe Advertisement Changed Snack Food History
St. Louis, Missouri—a city known for many iconic things, including the Gateway Arch, which stands 630 feet tall. It’s also home to Budweiser Beer and the famous Clydesdale horses. In fact, brewing has been a major part of the city’s identit...
He Watched a Spring Fall. She Refused to Let It Stop Walking
In the early 1940s the United States was a nation locked in total war. Shipyards along the Delaware River ran day and night under the glare of floodlights. The air smelled of welding smoke, machine oil, and salt water. Steel was precious....
The Most Valuable Part of the Popsicle Story Was Easy to Miss
Dear Just One Good Idea reader,
Have you ever noticed that the stories we remember aren’t always about the thing we think they’re about?
The Popsicle is a perfect example.
Most people finish that story believing it’s about an eleven-yea...
He Was Only Trying to Make a Soft Drink — Then He Made an Unexpected Discovery
Some call it a human superpower: becoming a polymath.
It’s not just about mastering vastly different fields—like quantum physics, classical art, or behavioral economics—it’s about cross-pollination. True polymaths have the rare ability to...
The Frisbee Story Isn't Really About a Frisbee
Dear Just One Good Idea reader,
Yesterday’s story wasn’t really about a flying disc.
It was about learning to recognize the hidden story hiding beneath the obvious one.
On the surface, the Frisbee is a toy.
But underneath... it’s a stor...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The stories behind businesses, inventions, books, and ideas are rarely about business. Just One Good Idea explores the hidden human origins behind them.
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