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Just One Good Idea explores the invisible ancestry of how businesses, families, and lives begin — one story at a time.

Platform
Substack
PricingFreemiumPublishesDaily
Issues190Founded4 years agoLast Issue5 days ago
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justonegoodidea.substack.com
Artwork for Just One Good Idea

Latest Issues

Before the Flashlight Became Ordinary, Darkness Controlled Nearly Everything After Sunset

As a relentless immigrant entrepreneur, he turned battery-powered novelties into a practical tool that transformed safety, exploration, and everyday life.

5 days ago
2
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He Traced One Ancestor Back to 1460 — Then Realized He Was Searching for Something Else Entirely

A reader recently sent me a note about tracing his family history.

At first glance, it sounded like genealogy.

Names. Dates. Branches of a family tree stretching backward through centuries.

But the more I read his message, the more I rea...

7 days ago
4

Markets move in extremes. Writing does too.

A friend told she’s tired of getting short bursts of information on so many social media platforms. She’s craving deeper, more emotional content.

And that got me thinking a lot lately about where writing is headed. And honestly, I think we...

8 days ago
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2

Most writers don’t need more advice. They need this instead...

Let me just get straight to the point: Whispers of the Craft wasn’t written to give you more writing tips and hacks, it was written to help you keep going.

Because after nearly 30 years of writing, I’ve come to believe most writers do not...

9 days ago
2

For a long time, I’ve been quietly gathering these thoughts...

For a long time, I’ve been quietly gathering thoughts about writing.

Not the technical side of it. Not productivity systems or formulas.

But the quieter parts of the creative life that many writers experience yet rarely talk about openly....

10 days ago
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Authors

The writers behind this newsletter.

  • Sandra Franks

    Every story has a fragile beginning. I explore the hidden moments behind how businesses, families, and lives begin — the invisible ancestry of ordinary things. Featured in USA Today and national media. Author of The Search for Valentina Getsch

  • Wendy Patterson

    My newsletter, Creators Unite, shares my journey through writing, editing, and self-publishing my debut novel, "Surfacing". You will find a mix between what I'm interested in at the moment and my struggles as a writer.

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