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Just One Good Idea

Sandra Franks
Tens of paid subscribers

The stories behind businesses, inventions, books, and ideas are rarely about business—they're about people.

Platform
Substack
PricingFreemiumPublishesDaily
Issues225Founded4 years agoLast Issue4 days ago
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justonegoodidea.substack.com
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Latest Issues

The Things You Use Every Day Have Been Keeping Secrets

In 1937, Sylvan Goldman had what seemed like a very good idea.

But his customers disagreed.

Mr. Goldman owned a chain of grocery stores in Oklahoma. And like any good businessman, he paid attention to what his customers were doing. And by...

4 days ago
2

You Say This Word Every Day. Its Origin Is Absolutely Bizarre

You say it every day.

Sometimes several times an hour.

“OK.”

“Is that OK with you?”

“OK, let’s go.”

“Everything’s OK.”

It slips off the tip of your tongue without a second thought. It taps across glowing phone screens, hums through no...

11 days ago
3
3

Oops. There was a glitch with your free guide

Yesterday I sent you a note about The JOGI Idea File and told you I was making it available free.

Turns out, there was a small glitch.

The page showed a $5 suggested price in the order box.

That’s NOT what I intended.

The Idea File real...

14 days ago
2

Quite frankly, I was floored by your responses

Dear Just One Good Idea reader,

A little over a week ago, I started an experiment.

I asked readers and people in my wider community to tell me about the ordinary things they use every day but have never really thought about.

The suggesti...

16 days ago
5

He Wanted People to Stop Smoking — Instead, He Created a Childhood Icon

Almost everyone recognizes a PEZ dispenser.

You know … the thing with the small plastic stem, the bright character head that tilts back with a soft mechanical click, the neat stack of colored brick-shaped candies that slide forward one by...

18 days ago
6

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  • Sandra Franks

    The stories behind businesses, inventions, books, and ideas are rarely about business. Just One Good Idea explores the hidden human origins behind them.

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