Just One Good Idea
Sandra FranksBehind every household name is a story no one tells — the weird decisions, lucky breaks, and quiet chaos that turned simple ideas into lasting legacies. I uncover those stories so you can see and learn what it takes to build something that matters.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 148 | Subscribers | Read | justonegoodidea.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Visionary Animator Who Turned an Exotic Fruit Into a Global Icon — And Changed the Produce Industry Forever
You can’t see them with the naked eye because they are buried deep in the earth’s crust. Yet there are a few ways to find them … geophysical surveys, followed by large-scale open-pit or underground mining, and crushing ore.
The Wednesday Letters Are Changing — But Not in the Way You Think
When I was writing the memoir, I believed I was preserving one story.
He Searched 80 Years for His Mother — The True Story I Had to Write
My father searched for his mother for eighty years.
He Failed Miserably — Then Solved a Problem No One Else Could
Some cultures follow a code of honor that dates back thousands of years ago. For example, there’s the ancient Japanese samurai class that followed Bushido (“the way of the warrior”).
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Authors
The writers behind this newsletter.
I dig into strange, overlooked brand beginnings to reveal lessons most people miss. Success doesn't start loud — it starts small, curious, and bold enough to try. Author of The Search for Valentina Getsch.
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