The Vanity
Kate LancasterA weekly reflection on beauty, wellness, identity and self-expression by beauty editor Kate Lancaster. It's your guide to what's hype and what’s actually worth your time.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||
Read this Newsletter
thevanity.substack.comLatest Issues
I guess I'm defending Bec Judd
There’s a lip stain that’s currently dividing the internet. The new Huda Beauty Lip Contour Stain has gone viral on TikTok, prompting a lot of the shades to sell out at Sephora. The product itself, however, is proving very divisive – some r...
A critique of Rare Beauty's Substack strategy
Selena Gomez's Rare Beauty has been a relatively early adopter to Substack, but there's a few things brands should know before launching their own.
Email is intimate, algorithms are broken, and suddenly everyone’s rediscovering the value o...
The most detailed Met Gala beauty product intel on the internet
Heads up – this one is longgggg because it’s an exhaustive list of every single beauty product behind this year’s biggest Met gala beauty moments. So if you’re reading via email, hit ‘View entire message’ to access the full list (it’s worth...
The Haus Labs redemption arc
Haus Labs by Lady Gaga might now be one of the biggest brands at Sephora, but it’s less known that the original launch in 2019 was actually a flop.
What followed is one of the most impressive turnarounds in the industry, so let’s talk abo...
The low-effort makeup rule that instantly elevates any look
Permit me to confess that I’ve had a lot of compliments on my makeup lately –which is perhaps my favourite form of aesthetic endorsement. I couldn’t quite figure out why, as I’d been cycling through a totally different set of products each...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Vanity.
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
|---|---|---|---|---|---|
| Estimated Cost per Ad | |||||
Explore More
Authors
The writers behind this newsletter.
Kate Lancaster is a beauty editor and brand consultant who writes for the likes of ELLE, Harper’s BAZAAR, marie claire, Cosmopolitan and Vogue.
Frequently Asked Questions
How can I access the email archive for The Vanity?
You can find recent issues that have been published by The Vanity on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Vanity have?
To see how many people subscribe to The Vanity, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Vanity?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Vanity as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Vanity?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Vanity using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Vanity?
Scroll up to where it says Related Newsletters to see other publications like The Vanity. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Vanity?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.