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False Start

Kate Citron
Hundreds of paid subscribers

A home for marketers questioning the traditional 9-5 and designing a career on their own terms.

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Substack
PricingFreemiumPublishesWeekly
Issues82Founded2 years agoLast Issue5 days ago
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Latest Issues

What I actually do all day as a freelance marketer (part two)

Now that I know you all are just as voyeuristic as I am, I’m back with a second installment of What I Actually Do All Day As A Freelance Marketer. Henceforth to be known as WIADADAFM?

In early July, I published a very average week in my li...

5 days ago
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When you love marketing, but not the life around it

In my networking frenzy earlier this year, one name kept coming up. Again and again, I was asked, “Have you met Joanna Lord?”

The last time it came up was from one of her former team members. She offered to intro me, but never needed to be...

12 days ago
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Self-employment made me spiritual

Katie Stone and I got coffee a few months ago, and I’ve been thinking about something she said ever since: “self-employment made me spiritual.”

We were commiserating about how, as two control freaks, freelancing felt like a test of trust,...

19 days ago
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I took on another client, am back to working nights, and don’t regret it (yet)

Status Update 05: On saying yes to work I don’t need, the anxious math behind it, plus two proposal templates

Above the paywall: Why I took on a new client I didn’t have bandwidth for, and a reflection on the stability of self-employment....

a month ago
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Meet the creative strategist who identifies as an artist first

Today, I’m thrilled to introduce you to Nicole Luli Weill, the former Meta strategist turned founder of Practica, a consultancy that makes sense of complexity with creative, strategic, and operational solutions.

I met Nicole mid-March whi...

a month ago
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  • Kate Citron

    After a decade in marketing at startups, I’m building my portfolio career and taking you with me.

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