A home for marketers questioning the traditional 9-5 and designing a career on their own terms.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 66 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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katecitron.substack.comLatest Issues
How two ad executives left big agency life to launch their own AI-native shop
Today’s interview features two advertising executives-turned-entrepreneurs, James Sparano and Kev O’Sullivan. They’ve worked at Omnicom, TBWA\Chiat\Day, and Havas, to name a few, and have supported clients such as Philips, Hilton, Nissan, a...
How I cold email my way to new freelance clients without feeling salesy
I use the word “pitch” exactly zero times in this newsletter.
How many times has a salesperson landed in your inbox with the wrong brand name, a link to a Loom video you’ll never watch, or a desperate offer to buy you free AirPods?
Beware of the fractional head-of-marketing role
I transitioned to self-employment last year through a fractional head of marketing role at a startup. It was 30 hours/week, 3 days in the office, and the scope was broad.
I’m immensely grateful for the experience because it helped me ease...
How to post on LinkedIn without dying of embarrassment
Just kidding, you will be embarrassed. But what doesn’t kill you makes you stronger!
Up until a year and a half ago, the concept of “posting on LinkedIn” wasn’t really on my radar. I always thought I was more of a behind-the-scenes type, a...
She followed her intuition and left Airbnb to open a cafe in small-town Connecticut
My very first job post-college was on the ad sales team at the New York Post. It was far from my dream role, but it brought me to my dream city, and it introduced me to people I still think about years later.
One of them was Jill Lukeman,...
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Authors
The writers behind this newsletter.
After a decade in marketing at startups, I’m building my portfolio career and taking you with me.
You're more powerful than you think. Reframed is the weekly newsletter that proves it. I'll tell you how to: delegate without losing control, work with execs, and make the shift from being an executor to an executive.
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