A home for marketers questioning the traditional 9-5 and designing a career on their own terms.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 69 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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katecitron.substack.comLatest Issues
How freelance marketers actually feel about AI
What 93 marketers told me, and what I've figured out on my own.
I vividly remember a former manager instructing me, “Just use AI to write them!” “Them” being LinkedIn posts for my employer as part of a broader effort to drive more awarenes...
Phoebe Gates on entrepreneurship: "Being a founder is not cute."
A few months ago, I discovered a DM from none other than Phoebe Gates hiding in my Requests folder. We sent a few messages back and forth, and I learned she had found False Start through my interview with Gabby Cohen, the former SVP of Bran...
Four times a client pushed back on my rate (and what I did)
Four scenarios from the last year, with actual emails and numbers.
In my twenties, I called my dad every time I needed to negotiate a full-time job offer. I trusted him to tell me what to push back on and how to frame my asks, which was es...
How two ad executives left big agency life to launch their own AI-native shop
Today’s interview features two advertising executives-turned-entrepreneurs, James Sparano and Kev O’Sullivan. They’ve worked at Omnicom, TBWA\Chiat\Day, and Havas, to name a few, and have supported clients such as Philips, Hilton, Nissan, a...
How I cold email my way to new freelance clients without feeling salesy
I use the word “pitch” exactly zero times in this newsletter.
How many times has a salesperson landed in your inbox with the wrong brand name, a link to a Loom video you’ll never watch, or a desperate offer to buy you free AirPods?
Audience Metrics
Subscribers, engagement, traffic and sponsorship for False Start.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
After a decade in marketing at startups, I’m building my portfolio career and taking you with me.
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