A home for marketers questioning the traditional 9-5 and designing a career on their own terms.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 78 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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katecitron.substack.comLatest Issues
Meet the creative strategist who identifies as an artist first
Today, I’m thrilled to introduce you to Nicole Luli Weill, the former Meta strategist turned founder of Practica, a consultancy that makes sense of complexity with creative, strategic, and operational solutions.
I met Nicole mid-March whi...
Everything I’ve done (that works) to find new freelance clients
Basically my biz dev cheat sheet for freelance marketers.
I started the year with one client. Since then, I’ve signed nine new brands. Now, I want to tell you everything I know about finding new work.
4 marketing generalists on why they finally picked a lane
If you’re a marketing generalist and you want to go freelance, you don’t need to niche down — but there are many reasons you might want to.
Today, I’m sharing my decision to narrow my focus (and scopes) alongside three other marketers who...
How my freelance rates went from $60/hour to $250/hour
Every single rate I've charged in six years of freelancing, and how I landed my biggest retainer yet.
Some people think it’s gauche to talk about money. I am not one of them.
How one marketer found fulfillment outside of her 9-5
A few months ago, I put out an open call on LinkedIn, looking for marketers who have reinvented themselves.
To date, most of the people I’ve featured on False Start have pivoted to some form of self-employment: consulting, opening a cafe,...
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Authors
The writers behind this newsletter.
After a decade in marketing at startups, I’m building my portfolio career and taking you with me.
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