A home for marketers questioning the traditional 9-5 and designing a career on their own terms.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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4 marketing generalists on why they finally picked a lane
If you’re a marketing generalist and you want to go freelance, you don’t need to niche down — but there are many reasons you might want to.
Today, I’m sharing my decision to narrow my focus (and scopes) alongside three other marketers who...
How my freelance rates went from $60/hour to $250/hour
Every single rate I've charged in six years of freelancing, and how I landed my biggest retainer yet.
Some people think it’s gauche to talk about money. I am not one of them.
How one marketer found fulfillment outside of her 9-5
A few months ago, I put out an open call on LinkedIn, looking for marketers who have reinvented themselves.
To date, most of the people I’ve featured on False Start have pivoted to some form of self-employment: consulting, opening a cafe,...
Deciphering the cringe of sharing online
On violating a social constitution vs. violating your individual constitution.
During an uncertain period last year, I decided I needed a business coach. I was a few months into Substack and bullying myself into monetizing ASAP.
What I actually do all day as a freelance marketer
I am one of many writing about freelancing and marketing careers. I don’t consider myself an expert on either topic, and I tend to think my value lies in being just a little more honest than others who share online.
In that same vein, toda...
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Authors
The writers behind this newsletter.
After a decade in marketing at startups, I’m building my portfolio career and taking you with me.
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