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False Start

Kate Citron, Taylor deDiego
Hundreds of paid subscribers

A home for marketers questioning the traditional 9-5 and designing a career on their own terms.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues90Founded2 years agoLast Issue4 days ago
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Latest Issues

How is everyone affording to go freelance?

I don’t know if I would have pursued self-employment if I were single.

That’s an ugly admission, given I write about how to freelance. But it feels important to acknowledge when there’s a new founder around every corner online, and it ofte...

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On consciously uncoupling identity from career

Status Update 07: Right-sizing my work to make room for more LIFE

If you asked me, “How likely are you to recommend your career to a friend or colleague?” I’d select a 7 or 8.

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The happiest marketers I know have creative hobbies

Though I’m a freelancer (and write a lot about freelancing), I hope I’ve made it clear that I don’t believe freelancing is the only path to a fulfilling career or a fulfilling life.

Lately I’ve been thinking about how our 5-9 impacts our 9...

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Stop treating your freelance pitches like job interviews

Exactly what I say, what I ask, and how I handle three common awkward questions (scripts included).

I haven’t been able to stop thinking about a question I got during one of my recent freelance Q&A sessions:

25 days ago
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The case for quitting before you feel ready

Today’s guest is a marketer I’d been peripherally aware of for years, but hadn’t actually met until 2025. Once we finally connected, we spent an hour on the phone one Friday afternoon, commiserating about our jobs and taking turns encouragi...

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Authors

The writers behind this newsletter.

  • Kate Citron

    After a decade in marketing at startups, I’m building my portfolio career and taking you with me.

  • Taylor deDiego

    Founder of Beauty Work Friends. Sharing what I'm learning as we help make the beauty industry more modern, connected, and easier to navigate.

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