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Deep Record Knowledge Exchange

Katie Dreke
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Substack
PricingOnly free issuesPublishesTwice weekly
Issues21Founded2 years agoLast Issue2 days ago
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Latest Issues

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Hermès artistic director Pierre-Alexis Dumas was featured on a segment of 60 Minutes in December 2024.

For the uninitiated, Hermès is the top of the top when it comes to luxury.

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WE WALK TOGETHER

In Otomi, a lesser-known language spoken in central Mexico, the word “brother” is very intriguing.

Turns out, in this language the word “brother” is a verb.

So, not: “he is my brother”, but: “he brothers me”.

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THE RENEWAL of SUNSET

When electricity was first introduced into the home, there were letters written to newspapers about how it would undermine family togetherness.

“Now there will be no need to gather around a shared hearth!”, people fretted.

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BETTING ON THE HUMAN TOUCH

Most teams are only asking AI to help them produce more. That’s the wrong question.

When AI makes brand content faster to produce and easier for everyone to access, volume stops being the advantage. The question becomes whether you have th...

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ALPHA to OMEGA

Brand is a full-stack endeavor.

⧉ from product, to expression

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⧉ from customer acquisition, to customer service

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