The Field Report
Steve HolmbergThe key sports and outdoor industry trends you need to know.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | steveholmberg.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Sports and Outdoor Industry Media Sources
I frequently receive inquiries from clients and students, asking, “What media outlets should I follow to stay informed about the latest industry news?” While there are numerous news sources available, I’ve compiled a short list of my top re...
What does Elliott Hill's return mean for Nike?
Last week I had the opportunity to sit down with the Second Nature podcast to talk about hot topics in the sports and outdoor industry. We covered:
Where Did Consumers' Brand Loyalty Go?
It wasn’t long ago that sports and outdoor brands counted on their consumers to be loyal fans. The competition at the footwear wall was between brands; consumers were either Nike, Adidas, or New Balance people. And, brands counted on that. ...
Why Are Sports Brands Suddenly Focusing on Performance?
There have been a lot of interesting articles diving into the business of the sports and outdoor industry recently. This week I’m sharing those that stand out, with a few thoughts on each.
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