The Field Report
Steve HolmbergThe key sports and outdoor industry trends you need to know.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||
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steveholmberg.substack.comLatest Issues
Avoli: Innovating Women’s Volleyball Gear
Sports and Outdoor Brands to Keep On Your Radar: Avoli
This week’s brand spotlight is Avoli (pronounced "Ah-Volley"), a brand dedicated to revolutionizing women's volleyball footwear and equipment.
This is a brand I commonly refe...
Could Nike’s $90 V5 Rnr Be Its Most Important Drop of 2025?
At first glance, Nike’s new V5 Rnr might not seem like a game-changing release. It’s a clean, $90 sneaker similar to the New Balance 530 or ASICS 1130. But make no mistake—this shoe is one of the most important products Nike has launched in...
Speedland: Redefining Trail Running with No-Compromise Innovation
Sports/Outdoor Brands to Keep On Your Radar: Speedland
Think about this: What product would you create if you had the freedom to innovate without the constraints of price and margin? That’s exactly how this week’s spotlight brand, S...
Halfdays: Breaking the Norm in More Ways Than One
Outdoor Brands to Keep On Your Radar: Halfdays
This week, we spotlight Halfdays, a women-specific ski brand redefining how we think about outdoor products and communication.
This is a brand I commonly reference with clients and studen...
Inspiration or imitation?
When does inspiration cross the line into imitation? And does it matter to consumers? Likely, it is a win-win for each brand. Here is why...
For background, SATISFY’s recent response to Nike’s lookalike of their signature MothTech™ desi...
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