Katya Fuentes
All things growth
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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katyarozhko.substack.comLatest Issues
PLS Winning Tactics: The Product Campaigns
Imagine a world where your product sells itself... sounds like magic? Actually, it's possible.
Welcome to the era of Product-Led Sales, where channel-based and product campaigns are changing the game.
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In this blog, we’ll un...
The 7 Building Blocks for Monetization: Part 2
In part 1, we’ve outlined that there are seven building blocks for monetization with Product-Led Growth (PLG) and unpacked the first one about picking the right conversion tactic.
Those seven building blocks for monetization (learned from...
The 7 Building Blocks for Monetization: Part 1
Product-Led Growth (PLG) is product’s ability to self-acquire, self-activate, and self-monetize users.
Today, we’ll dive into the ‘self-monetize’ part of PLG. What does it mean when your product can essentially sell itself?
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Loom's $975M acquisition. What's so special?💰
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Loom was acquired for $975 million by Atlassian last week.
Loom is a simple screen recording tool that lets you record your screen and yourself to share an update or a release with your team quickly and for free.
I got real...
Airtable's move from PLG to Enterprise 🥷
Today on my run, I listened to the unsolicited feedback episode with Brian Balfour, Elena Verna, and Fareed Mosavat (8 miles to 1 episode ratio).
The discussion began with what it takes to become a solopreneur and moved on to why Airtable...
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Product Led Growth @Amplitude
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