Reletter
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Popular

Kel Rakowski
Hundreds of paid subscribers

The twice-weekly newsletter helping people reconnect with their creativity, sharpen their taste, and rethink their work/life. Created by Kel Rakowski

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues131Founded3 years agoLast Issue7 days ago
Active

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Latest Issues

How I Hush My Inner Critic‑Creature so I Can Make New Work

For when your brain keeps blocking you from the work you know you can do

The last time (before today, before Popular) I felt genuinely positive about my work was as a photo director at Metropolis, working with interesting, engaging and ent...

7 days ago
25
Paid

In praise of under thinking

Hello! It’s our first summer Friday of 2026. I’m in upstate NY; sitting at my green, round kitchen table looking out at the lawn and spotted the first baby deer (white polka dots and all) that is basically the size of my 12 lb dog. We plant...

12 days ago
23
9

I Was Never Going to Build a Billion‑Dollar Company. Oops.

How I’m rebuilding as a “mini” founder—with the 5‑step formula I’m using as a creative entrepreneur (and you can, too)

I’ve always been drawn to minimalism—the most stripped‑back form that still holds the essentials: the lines, the white s...

14 days ago
12
4
Paid

Write Your Own Rules for Creative Work

Fridays letter is for sharing more of my process—how I work, for you and as a weekly reflection for me.

I’m truly a type B. I struggle with planning, especially on Substack. If this is a real creative business, it needs to be treated as s...

19 days ago
37
4

Protect your aesthetic

the 30 minute weekly ritual -- turn off the internet and go for a walk

BIG NEWS ‼️ This Thursday, May 21 at 4:30pm EST, I’m hosting a live video on Substack for paid subscribers. Think of it as an AMA where we can sort through creative blo...

21 days ago
36
4
Paid

Key Facts

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Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Popular.

SubscribersEngagement85Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Popular ranks on Google, and how much search traffic it brings in.

Ranked Keywords498Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

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Authors

The writers behind this newsletter.

  • Kel Rakowski

    I like helping people reconnect with their creativity, sharpen their taste, and rethink their work/life. NYC & Hudson Valley.

  • Frequently Asked Questions

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