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Artwork for Broken Growth

Broken Growth

Matilda Lucy

On a planet of finite resources, why are all the brands around us striving for infinite growth? This is a space to explore how we can reimagine growth in ways that don’t fuck up people and planet. From big picture thinking to practical strategies.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues20SubscribersRead matildalucy.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Reclaiming the term "lifestyle business"

Last week, a founder friend confided over coffee, “I’ve realised I’m building a lifestyle business, but I’m ashamed to admit it.”

12 days ago
10
10

[Growing] a dating app to 1M+ downloads with a community-first strategy

This week’s Growing XYZ interview is with founder turned startup advisor , one of the brilliant people I’ve connected with this year on Substack.

a month ago
7
2

This is late stage social media

Hi! I’m Matilda Lucy, a London-based digital strategist supporting businesses to grow sustainably beyond social media. If you’re interested in working together on your 2025 growth and marketing strategy check out my website or book in an in...

a month ago
74
19

[Growing] a skincare brand with transparency and purpose

Welcome back to Growing XYZ! In this series, we’re spotlighting leaders who are redefining what it means to grow a business—moving beyond traditional patriarchal and capitalist models.

a month ago
6
2

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Authors

The writers behind this newsletter.

  • Matilda Lucy

    London-based digital strategist reimagining how and why we grow brands online. Writing Broken Growth.

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