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Connecting the dots between what we create, consume, and believe.

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Artwork for Perceptio

Latest Issues

The feed ate the author. The Internet Is dead. Long live the Internet.

I think about recipes the way other people think about gossip with a deep suspicion of the official story. When someone calls something a French dish, I want to know which France, and when, and whose hands were actually in that kitchen. The...

8 days ago
11
2

The auction room in 2040: what gets to become vintage

So, it is 2040. You and me, my dear reader, are old but wise (I hope). We are both watching how somewhere prominent maybe New York, London, Paris, or Hong Kong, the auction room is full. People are here to spend real money on something that...

15 days ago
11
6

Everything is cringe, all at once.

John Berger believed we should study the art of the past to understand how we got here, and to think harder about where we might go. Look backward, he said, in order to see forward. It is good advice. The question is where, exactly, to look...

22 days ago
10
2

Open 24 hours, until it isn't.

When my brother visited Canada, I took him to a diner in Ottawa. He had never been inside one. Neither of us grew up in North America, and the diner is a deeply American concept not just a type of restaurant but a whole argument about who d...

a month ago
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4

The nervous system is the customer

This is the companion piece to Your Customer Is Three People. That essay mapped who your customer is. This one is about how you build for them, not as a rational actor moving through a funnel, but as a nervous system navigating states it di...

a month ago
8
6

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Authors

The writers behind this newsletter.

  • Kima Sargsyan

    Strategist & futurist exploring what we create, consume and believe.

  • Jennifer Palais

    I’m a product and brand leader with a track record of shaping culture-defining products and experiences used by millions.

  • Elio Manva

    Social Media Strategy & Cultural Geek-ery

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