
Connecting the dots between what we create, consume, and believe.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 43 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||

I think about recipes the way other people think about gossip with a deep suspicion of the official story. When someone calls something a French dish, I want to know which France, and when, and whose hands were actually in that kitchen. The...
So, it is 2040. You and me, my dear reader, are old but wise (I hope). We are both watching how somewhere prominent maybe New York, London, Paris, or Hong Kong, the auction room is full. People are here to spend real money on something that...
John Berger believed we should study the art of the past to understand how we got here, and to think harder about where we might go. Look backward, he said, in order to see forward. It is good advice. The question is where, exactly, to look...
When my brother visited Canada, I took him to a diner in Ottawa. He had never been inside one. Neither of us grew up in North America, and the diner is a deeply American concept not just a type of restaurant but a whole argument about who d...
This is the companion piece to Your Customer Is Three People. That essay mapped who your customer is. This one is about how you build for them, not as a rational actor moving through a funnel, but as a nervous system navigating states it di...
Subscribers, engagement, traffic and sponsorship for Perceptio.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Strategist & futurist exploring what we create, consume and believe.
I’m a product and brand leader with a track record of shaping culture-defining products and experiences used by millions.
Social Media Strategy & Cultural Geek-ery
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