The Red Thread
Hilary ArcherA weekly(-ish) branding and culture newsletter that explores what founder-led brands can learn from cult luxury heavyweights to create belonging, not just buyers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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theredthreadbytwentyassembly.substa...Latest Issues
ISSUE 15: One idea, in every room
Unless you’ve managed to completely unplug from the news cycle, you’ll already know that Emma Grede – the founding partner behind SKIMS, CEO of Good American, four-time Forbes Richest Self-Made Women lister, and mother of four – went on the...
ISSUE 14: The three-word method, but for brands
If you’ve spent any late night doomscrolls on fashion TikTok, you’ve most certainly come across the one and only . New York/LA stylist, author of Wear It Well, and the woman who made millions of us stand in front of our wardrobes whispering...
ISSUE 13: The first idea is always borrowed
I spent several years of my career teaching graphic design, and it did something for me that working in the industry couldn’t alone. It made me unafraid to challenge people’s thinking.
As a part time lecturer at Shillington in London, I’d...
FOUND: (Ep 01) Kate Baxter
KATE BAXTER, FOUNDER
The Cut London
GoldDust
The GoldDust Podcast
Instagram
Substack
Kate Baxter has spent fifteen years inside the independent jewellery industry. First as a designer, then as the founder of Th...
ISSUE 12: Can brand desire (actually) be measured?
There’s a gripe I’ve had for years, probably shared by anyone whose work sits at the brand end of business rather than the marketing end.
Eavesdrop on any conversation between a brand director and a CFO and you’ll hear the same boardroom b...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I’m a creative brand strategist building through a luxury lens so that brands are felt before they are explained, and so people don’t just buy in, they belong.
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