Building Connections
Tess WittlerThoughtful insights for builders and remodelers on visibility, trust, and staying discoverable in a changing search landscape.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 8 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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tesswittler.substack.comLatest Issues
The Best Local Marketing Might Be Sitting in the Outfield
Last week, I came across a LinkedIn post from someone who was driving through his hometown, Manheim, PA, when he noticed his company’s sponsorship sign hanging on a local baseball field.
It wasn’t a flashy ad campaign or a sophisticated ma...
Why Some Remodelers Get Seen Online — And Others Get Ignored
A story of 958 impressions with only 2 clicks.
A remodeling company’s page showed up on Google 958 times in a single month.
Two people clicked.
Not two hundred. Two.
And the strange part is this: The page itself wasn’t bad.
In fact...
The Best AI Visibility Strategy Looks Surprisingly Old-Fashioned
Every time the search landscape shifts, the same cycle begins.
Urgency.
Predictions.
Formulas.
And someone selling a shortcut.
Right now, it’s AI search.
If you’ve been to a mastermind recently — or even glanced at your inbox — you...
Pretty Doesn’t Always Equal Effective
A few weeks ago, I clicked on the website of a remodeling company someone had recommended.
See, in a bit of a role reversal, I find myself in a position of needing to hire a contractor after our home suffered water damage from a burst pip...
Why Trust Is Your Best Marketing Strategy—and How to Earn It
Hey there—glad you’re here. I’m Tess Wittler, a long-time marketing strategist who works with remodelers, builders, and contractors to help them make sense of their marketing (you can see more of what I do here). I share practical ideas, ho...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Building Connections.
| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help builders and remodelers build trustworthy visibility online — without chasing every marketing trend. Writing about AI search, homeowner behavior, digital trust, and what still works as the internet keeps changing. Also: Beyond the Grind Life
Frequently Asked Questions
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