Amazon Days
Amazon Dayswhat I learned and what I taught at Amazon Ads: working backwards with careful speed, recruiting and promoting, retail media, marketing science, Day 1, Day 2 and Day 3 culture through pandemic and layoffs, transparency in big tech
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Subscribers | Read | amazondays.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
AI makes you a Manager and Moore
We are all managers and journalists now
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Yesterday I enjoyed a brilliant Northeastern marketing group seminar by HBS professor Shunyuan Zhang. Her paper with Liangzong Ma and Rajiv Lal tackles one of the most expensive headaches for retail, and in fashion e-commerce in particular:...
Confessions of a Marketing Professor: Differentiation Is a Myth, AI Will Replace Us, so Life Is Too Short fuggetabout the Long-Term
After three decades of research and consulting, teaching and preaching the long-term #investinhumans differentiation gospel, I have concluded over a few beers that I should come clean with y’all: much of what I have told you about marketing...
Influencers Differ. Now We Can Show You How
Pssst…the influencer marketing industry runs on a dirty secret: nobody agrees on what an influencer actually is.
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Authors
The writers behind this newsletter.
ex-Amazon Principal Research Scientist, now Distinguished Professor of Marketing and vice-Dean of Research. Called Best Marketing Academic on the Planet, I published over 100 award winning articles on long-term marketing effectiveness.
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