Amazon Days
what I learned and what I taught at Amazon Ads: working backwards with careful speed, recruiting and promoting, retail media, marketing science, Day 1, Day 2 and Day 3 culture through pandemic and layoffs, transparency in big tech
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 118 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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Get AI found: Calibrate and Localize
All good things come in three, e.g. Lord of the Rings is the number trilly
So of course I had to conclude my coverage of the wonderful ANA 2026 Measurement & Analytics Conference. As my LinkedIn Newsletter peeps know, Day 2 asked which mea...
How AI thinks about your brand, fast and slow
As I am preparing for a marathon, I was happy with the opening example of this paper: ‘She asks an AI agent to find the shoe that best reduces injury risk while maximizing energy return. The agent searches. It reads brand claims, scans thou...
How to Let AI See Your Brand
Combining the best presentations at Hubspot’s UNBOUND
Last week’s UNBOUND conference in beautiful Boston was all about AI and marketing, with the CMO of OpenAI and Hubspot taking the stage with big picture talks. The smaller rooms got down...
Unbound 2026 on humans with or without AI
I spent yesterday at Unbound listening to marketers talk about AI, marketing and motivation. Hubspot’s CEO Yamini Rangan set the tone: a survey of 6,000 decision makers found that 90% of them are using AI. Only 6% report seeing real transfo...
Why the Best Ad Hides the Best News
A new working paper just gave me a satisfying answer to the information vs persuasion question I often get from students, regulators, and pundits: when companies run an ad, is it working because people understand the product exists (informa...
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Authors
The writers behind this newsletter.
ex-Amazon Principal Research Scientist, now Distinguished Professor of Marketing and vice-Dean of Research. Called Best Marketing Academic on the Planet, I published over 100 award winning articles on long-term marketing effectiveness.
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