Amazon Days
what I learned and what I taught at Amazon Ads: working backwards with careful speed, recruiting and promoting, retail media, marketing science, Day 1, Day 2 and Day 3 culture through pandemic and layoffs, transparency in big tech
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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The data hoarders have it backwards
Boston-raised Frank Mulcahy, the head of Chewy’s Ads, said something in a recent interview that reflected my time at Amazon Ads: “The lack of data assumes bad data.”
If your numbers are good, you show them. If you hide them, the advertiser...
The Machine Does Not Consume Everything: Why Human Scholarship Retains the Edge
Going the rounds in our academic circles, a wonderful AI-crafted[1] paper (presumably by Thomas Manabu in ‘Postdigital Science and Education’ is claiming that the Machine (LLMs) will eat academic research, or at least its focus on measurabl...
The Controllability Paradox: Why Companies Demand Less Oversight of AI Than of Humans
My first company (TeleWork Home) employed physically disabled experts who were trained in computer skills they could use at home. The problem in 1994 was that (almost) no Belgian boss was comfortable with work-from-home: they insisted all e...
Race to the AI bottom? Nope, value slope steepens
Six months ago, I would have said the same thing most people are saying about genAI offers right now: the industry is commoditizing. Prices are falling, capabilities are converging, and the headlines claim AI is so getting so cheap it will...
Should you buy AI shopping tech from Amazon?
From adtech to agentic commerce: same playbook, bigger stakes
Last year in this Substack, I asked whether retailers should buy advertising technology from Amazon. Today the story is bigger. Amazon is now licensing its core AI shopping...
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Authors
The writers behind this newsletter.
ex-Amazon Principal Research Scientist, now Distinguished Professor of Marketing and vice-Dean of Research. Called Best Marketing Academic on the Planet, I published over 100 award winning articles on long-term marketing effectiveness.
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