Amazon Days
what I learned and what I taught at Amazon Ads: working backwards with careful speed, recruiting and promoting, retail media, marketing science, Day 1, Day 2 and Day 3 culture through pandemic and layoffs, transparency in big tech
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 115 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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amazondays.substack.comLatest Issues
Unbound 2026 on humans with or without AI
I spent yesterday at Unbound listening to marketers talk about AI, marketing and motivation. Hubspot’s CEO Yamini Rangan set the tone: a survey of 6,000 decision makers found that 90% of them are using AI. Only 6% report seeing real transfo...
Why the Best Ad Hides the Best News
A new working paper just gave me a satisfying answer to the information vs persuasion question I often get from students, regulators, and pundits: when companies run an ad, is it working because people understand the product exists (informa...
Amazon’s Ad Auction Was Never Just About the Bid
Another month, another lawsuit of the FTC (and 22 US states) against Amazon. This time, it’s about Amazon Ads, the organization I worked for as Principal Research Scientist. So yeah, I have a few points.
The FTC alleges that Amazon did not...
Two brand doors into genAI answers
Two pieces landed in my feed this week that, read together, sketch out the whole battlefield brands now face in generative AI.
The first is Juozas Kaziukėnas’s tracker of six months of ChatGPT ads. The second is Katie Deighton’s Wall Stree...
Who's doing the shopping in Amazon's $200 B Q2?
AI shopping and Amazon's fortunes
Last week, Amazon reported its Q2 2026 earnings this week, and its stock jumped:
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Authors
The writers behind this newsletter.
ex-Amazon Principal Research Scientist, now Distinguished Professor of Marketing and vice-Dean of Research. Called Best Marketing Academic on the Planet, I published over 100 award winning articles on long-term marketing effectiveness.
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