Amazon Days
Amazon Dayswhat I learned and what I taught at Amazon Ads: working backwards with careful speed, recruiting and promoting, retail media, marketing science, Day 1, Day 2 and Day 3 culture through pandemic and layoffs, transparency in big tech
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 92 | Subscribers | Read | amazondays.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Is LLM Brand Visibility a CRISP Marketing Metric?
Asking Claude, ChatGPT or Gemini which project management software your team should use. Or which running shoe handles rocky trail. Or which creative platform is best for a small business. You get a short, confident answer. Two or three bra...
Every Effective Model Is Destined to Be Wrong
“It’s tough to make predictions, especially about the future.” (Yogi Berra or Nils Bohr, whatev)
Anthropic vs Pentagon Is the Best Marketing It Never Planned
On Friday, D Secretary Pete Hegseth designated Anthropic a “supply chain risk to national security”, and Trump directed the government to stop working with the world’s best genAI provider. On paper, the crisis to Anthropic looked existentia...
Is Digital Spending Really Killing Brand Growth?
This week’s series of LinkedIn articles by Dr. Augustine Fou made the rounds, appearing to claim that 15 years of data proves that brands failed to grow because they shifted budgets into digital. Yesterday, he even followed with the title ‘...
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Authors
The writers behind this newsletter.
ex-Amazon Principal Research Scientist, now Distinguished Professor of Marketing and vice-Dean of Research. Called Best Marketing Academic on the Planet, I published over 100 award winning articles on long-term marketing effectiveness.
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