Behind The Brand
Will PoskettEvery week i break down the strategies behind the world’s best brands and the cultural forces shaping them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 69 | Subscribers | Read | willposkett.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
We traded cat memes for commerce
Today’s post was inspired by a comment on my TikTok channel (see below). Would love to see you over there and join the community & discussions we have.
Shortcut Culture: How People Are Rewriting the Rules of Progress
For generations, many societies have built their values around a shared promise that education, persistence and hard work would secure a better future. But as the realities of economic pressure, institutional delay and digital acceleration ...
Why You Can’t Cut Your Way to Greatness
I previously wrote that how in a world where AI can copy your product, ad platforms can rent you attention...your brand is your true last defensible moat. This is the sequel: what happens when leadership forgets all of that and tries to run...
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Authors
The writers behind this newsletter.
BS free strategy break downs behind the world’s most interesting brands and the culture...written by an award-winning brand strategist (ex-W+K, Droga5, Saatchi).
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