Behind The Brand
Will Poskett: Brand StrategistThe strategies behind the world's most interesting brands, told by the people who actually built them.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 98 | Subscribers | Read | willposkett.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The strategy behind a sleeping giant
Ask ten people what TomTom is and many might reply with…”Oh yeah, those satnav things. Do they still exist?”
Nike VS ASICS; why culture led strategy always wins
Let me kill the lazy version of this story first, because I’ve already seen it forming on LinkedIn.
The strategy reframing 50 years of heritage
In conversation with Chris Willingham - CMO Brompton Bicycles
The strategy behind a social media backlash
I’ll be honest.
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Authors
The writers behind this newsletter.
The strategies behind the world's most interesting brands, told by the people who actually built them. Written by Will Poskett - award winning strategy partner & founder of Defiant.
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