Behind The Brand
Will PoskettEvery week i break down the strategies behind the world’s best brands and the cultural forces shaping them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Subscribers | Read | willposkett.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Cultural trends: 2026, where humanity beats AI
For most of the past decade, progress has been defined by one simple idea: remove friction. Make life faster, smoother, and easier. Reduce effort. Minimise decision-making. Eliminate anything that slows us down. Artificial intelligence has ...
From Thermos to Tribe: The Stanley Effect
In a world drowning in choice and numbed by sameness, very few products manage to become symbols. Not just things you buy, but things you belong to. And yet somehow, a century-old thermos company has turned a stainless-steel cup into one of...
Cultural trends: Will A.I. kill capitalism?
For the last two years, a strange idea has been creeping into mainstream newspapers and magazines. Not fringe blogs or crypto forums, but The Financial Times, The Guardian, The Washington Post, EL PAÍS, Fast Company. Long reads. Opinion col...
The Creator Conomy: How the Creator Boom Became a Trust Crisis
In public, the creator economy still looks like a party. Brand trips, hauls, unboxings, discount codes, perfect lighting, perfect skin, perfect lives. Scroll for long enough and you can see why marketers are still seduced by it. It looks ef...
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Authors
The writers behind this newsletter.
BS-free strategy behind the world’s most interesting brands and the culture shaping them. Written by an award-winning strategist (ex-W+K, Droga5, Saatchi).
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