Behind The Brand
Will Poskett: Brand StrategistThe strategies behind the world's most interesting brands, told by the people who actually built them.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 104 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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A brand built to challenge, not conform
Behind the Brand is written by the team over at Defiant. We bring together big agency brains with Effie winning writers, comedians & creators with millions of followers. We help brands define razor-sharp strategy & develop creative ideas th...
Coral Cards to Cultural Relevance: The Monzo strategy
It is easy to look at Monzo and assume its growth is simply the result of a great product. And to be fair, that product advantage matters. A lot. But that is only part of the story.
When I sat down with Chris Mucklow-Norell, Head of Brand...
Culture forces #1: The rise of trend slop
Why the most dangerous kind of slop is coming for brands & strategy
In series we explore emerging cultural forces & how brands should respond
Why independence is a powerful strategy
I’ve been doing this column long enough now to spot a pattern: the most interesting brand work right now is happening at the brands with the hardest jobs.
The ones who have to convince people to do something genuinely counter-cultural, pay...
The Devil Wears Prada 2: a comms strategy masterclass
I’ve been turning the Devil Wears Prada 2 launch over in my mind for a few days, because it’s one of those rare campaigns where the marketing itself becomes part of the cultural conversation about the film.
I’ve been turning the Devil Wear...
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The writers behind this newsletter.
I teach you the strategies behind the world's most interesting brands, by speaking to the people who actually built them. Written by myself & the award winning strategy team at Defiant: https://hellodefiant.com/
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